Money & Business

Daily Buzz: Creating a Learning Culture

By / Jul 16, 2018 (Steve Debenport/E+/Getty Images Plus)

Association Success shares advice for making learning practices as natural to your organization as breathing. Also: Do you know when you should stop emailing people?

Prevent your organization from growing stale by weaving learning into the fabric of your organization. After all, lifelong learning not only helps your employees be better at what they do, but it also keeps your organization moving forward.

To encourage a desire for education in your organization, “make sure that people you’re hiring are lifelong learners who believe in a learning culture,” writes Dana Murn-Kohal in a recent post from Association Success. “From the first impression you make on a potential employee, ensure that they understand your mission statement and that you’re upfront with what your culture stands for.”

Also, keep in mind that learning isn’t a one-way street. Consider what your senior team can learn from your more junior staffers. “Reverse mentoring is becoming more celebrated,” Murn-Kohal says. “Major CEOs of companies are being coached by millennials because they have fresh perspectives to bring to the table.”

When to Cut

We all know that persistence is key to achieve our organizational goals, but when it comes to communicating with people, when should you throw in the towel?

Kivi’s Nonprofit Communications Blog suggests creating an engagement window. Once people go a predetermined amount of time without engaging with your emails, it may be time to cut them from your list.

As an example, the Nonprofit Marketing Guide decided on a six-month window. “If you hadn’t opened an email in the last six months, we considered you unengaged, and you went into a re-engagement campaign,” writes Kivi Leroux Miller. “If you didn’t respond, you were deleted from the mailing list.”

Other Links of Note

Social media polls are a great way to boost engagement. The Top Rank Marketing Blog shares a helpful guide for making the most of them on each platform.

Build a stronger culture. Here’s how to hold your team accountable not for just what they do, but how they do it, from the Stanford Social Innovation Review.

Could you use a Monday laugh? Nonprofit AF shares several tongue-in-cheek dress-for-nonprofit-success tips.

Raegan Johnson

Raegan Johnson is a contributor to Associations Now. More »

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