Get a Sneak Peek at #ASAE18: Advance Reading

That loud, happy buzz you hear emanating from the Midwest is the vibe from Chicago, where association pros are gathering for the ASAE Annual Meeting & Exposition. Get a head start on the learning—or learn from wherever you are—with our reading list.

The Windy City will shortly be awash in association professionals  learning, networking,  and celebrating the Power of A at the 2018 ASAE Annual Meeting & Exposition, which kicks off Saturday.  In recent weeks, several expert keynoters, Game Changers, and Learning Lab content leaders shared their wisdom in interviews with Associations Now.

If you’re headed to Chicago and crave a sneak peek at what awaits—or if you want to tap the knowledge-sharing as you following along from home—here’s  your reading list.

Yancey Strickler (Brian Ach/Getty Images for TechCrunch/Flickr)


Attend: Yancey Strickler, “Making a Difference While Making a Profit,” 8:30 a.m. Sunday

Read: In This Together: Lessons From a Kickstarter Icon,” by Mark Athitakis, Associations Now, May/June 2018

The Smart Way to Take a Risk,” by Mark Athitakis, June 18


Attend: Siri Lindley, “Focus on Potential,” 12:30 p.m. Tuesday

Read: “Four Keys to Motivation From a World-Champion Triathlete,” by Mark Athitakis, July 15

Gabby Rivera (Handout photo)

Game Changers

Attend: Gabby Rivera, “Empowering Radical Creativity,” 4 p.m. Sunday

Read: “Authentic Community Is a Must,” by Emily Bratcher, July 23


Attend: Rich Karlgaard, “Megatrends and Best Practices Will Shape Your Future,” 9 a.m. Monday

Read: “The Case for Intellectually Diverse Teams,” by Mark Athitakis, July 29

(Handout photo)

Attend: Seth Mattison, “Build a Next-Gen Association for a Next-Gen Workforce,” 2 p.m. Monday

Read: It’s Time for a New Brand of Leaders,” by Emily Bratcher, July 12


Learning Labs

(rzoze19/iStock/Getty Images Plus)

Attend: “Crowdsource: Use Videos to Tell Authentic Stories,” 4 p.m. Sunday

Read: “Crowdsourced Video: An Inexpensive Yet Effective Marketing Tool,” by Emily Bratcher, April 26



Attend: “Improve Global Effectiveness: Lessons Learned on the Ground,” 9 a.m. Monday

Read: The Secret Sauce of a Successful Global Strategy,” by Emily Bratcher, July 5


Attend:  “Financial Communications for Effective Fiduciary Oversight,” 9 a.m. Monday

Read:How to Effectively Present Financial Reports to Your Board,” by Emily Bratcher, June 21


Attend: “Tools to Mitigate Risk,” 2 p.m. Monday

Read: “How to Create a Risk Register for Your Association,” by Emily Bratcher, June 28

(designer491/iStock/Getty Images Plus)

Attend: “Top Solutions for Corporate Partnership Program Challenges,” 2 p.m. Monday

Read: “3 Ways to Forge Successful Partnership and Sponsorship Programs,” by Emily Bratcher, May 31


Julie Shoop

By Julie Shoop

Julie Shoop is the Editor-in-Chief of Associations Now. MORE

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