Daily Buzz: Be a Brave Leader
Small steps can help you build courage in leadership. Also: leveraging blogs as your conference’s content home base.
If you’re in a leadership role, you know that your decisions can spell success or failure for your organization. And as you gain experience, those decision don’t get any easier—you just get braver.
“Bravery is the result of confidence developed from both repeated success and repeated failure,” says Joseph Pearlman in a post from Inc. “Often the bravest people aren’t the ones who have had all doors sail open and who have had their ideas welcomed with open arms all the time—they’ve actually had a mix of both.”
To build courage in your work—and life—Pearlman advises starting small. Find a way to make small ventures outside of your comfort zone, and use your skills to help boost confidence. Eventually, you’ll develop a habit of bravery that will lead you and your team to success.
Blogs: Your Conference’s Content Home Base
To blog or not to blog? That is the question, especially when considering your meeting marketing strategy. According to Content Marketing Institute’s 2018 B2B Trends Report, 79 percent of respondents said blogs are one of the top platforms used to distribute content—yet many people choose to consume information in ways other than the written word.
So, where does that leave your blogging strategy?
PCMA Convene blogger Dave Lutz says conferences, especially, should leverage blogs as a home base to host your organization’s narrative. “You don’t have to call it a blog, but you do want the built-in functionality of a good blogging platform,” he says. “You should own the turf where your content resides and it shouldn’t be behind a membership wall. In addition, it should be linkable and include original content for multiple conference years.”
Other Links of Note
The latest hot metric in marketing: YouTube watch time. To measure consumer attention, marketers should amp up their YouTube strategies, from CMSWire.
Facilitating your next meeting? Jeffrey Cufaude, creator of the Idea Architects blog, shares 12 questions to ask yourself beforehand to ensure your meeting is useful and productive.
Beware collaborative overload. Nonprofit thought leader Beth Kanter explains how meetings, emails, and constant interruptions can lead to team burnout and lost productivity.
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