The Council of Fashion Designers of America is launching an eBay shop to support its charitable efforts. All proceeds on member goods sold on the store will go to the council’s Fashion Targets Breast Cancer initiative.
Of the many campaigns to draw attention to Breast Cancer Awareness Month, the most fashionable might be found on eBay.
The e-commerce giant’s charitable arm, eBay for Charity, is collaborating with the Council of Fashion Designers of America to support Fashion Targets Breast Cancer, an initiative of the the council’s charitable foundation. Between now and October 18, shoppers who browse for items on CFDA’s charity shop on the eBay website will find exclusive deals from the association’s members, with all proceeds going to the breast cancer charity.
In a news release, CFDA Executive Vice President Lisa Smilor noted that, beyond being a fundraising opportunity for the group’s foundation, it was an opportunity for the group and its members to reach a new audience.
“The worldwide reach of eBay helps to bring tremendous exposure to this important cause and our participating designers,” she noted.
As for eBay, the company sees an opportunity to assist with a larger initiative.
“With more than 3.5 million breast cancer survivors today, October marks a significant moment for those who have been touched by the disease,” eBay for Charity General Manager Brenda Halkias stated in the release. “Together with the CFDA, we’re raising awareness and funds this month by bringing together the power of our communities to support Fashion Targets Breast Cancer.”
The campaign will feature T-shirts from fashion brands such as Never Fully Dressed (which will be represented, fittingly, with its “Original Boob T” in an exclusive color) and Vibrant Body Company, as well as fashion designers such as Lulu Frost, Kendra Scott, Jill Platner, and Colette Malouf.
The initiative will also involve a sweepstakes element, with prizes that include two separate fashion experiences.