The trade group for the ATM industry is launching the second edition of its Withdraw Cash Wednesday this month, complete with elements of social media, texting, and even a cash giveaway.
Before Black Friday hits this year, the ATM industry has an idea to prepare for your holiday shopping adventure: pull out a little bit of cash and stay on-budget.
The ATM Industry Association is putting on the second edition of its Withdraw Cash Wednesday, which hits November 21, just before the big Thanksgiving weekend shopping holiday. The day before Thanksgiving, ATMIA is recommending that consumers withdraw cash to use for holiday purchases, rather than charging for those purchases on credit cards.
In a news release, ATMIA CEO Mike Lee emphasized that cash remains the most popular way to pay for goods.
“By encouraging consumers to get cash every week, and especially on the Wednesday before Thanksgiving and the holiday shopping season kick off, Withdraw Cash Wednesday helps consumers to spend wisely and within budget, rather than increasing credit card debt,” Lee explained in the release. “Supporting Withdraw Cash Wednesday is a stress-free, money-saving way of enjoying spending during the holidays and throughout the new year that’s coming.”
The association has launched a variety of different elements to the campaign, including animated videos highlighting cash’s benefits, an ATM locator, social media campaigns, a tool that texts quick cash tips, and a holiday cash giveaway. Additionally, ATMIA is trying to get its members on board with the help of specialized decals for their own ATMs.
The goal? The industry hopes to get consumers in a state of withdrawal … in a good way, of course.