Daily Buzz: Don’t Let Email Get the Best of You

Nearly 320 billion emails will be sent each day in the next three years, and with them the potential for a shrinking work-life balance. It’s time to set your email boundaries. Also: Are meeting planners doing enough to protect attendee data?

It’s no secret that we live in a world dependent on email. In 2017, 269 billion consumer emails were sent and received each day—a number that is projected to jump to 319.6 billion over the next three years, according to The Radicati Group, a technology research firm.

“We ask and answer questions, manage projects, sell to customers, and even manage crises with our daily digital missives,” says Dan Schawbel, author of Back to Human: How Great Leaders Create Connection in the Age of Isolation, in a post for Fast Company. “And while the back-and-forth can make us feel connected, the more time we spend using it, the fewer face-to-face meetings we have. Email was built to make us more productive and bring us closer together, but our addiction to it has made us isolated and unhealthy.”

Although you might not be able to avoid email altogether, Schawbel recommends setting email boundaries for a more defined work-life balance. For example, avoid checking email first thing in the morning to focus on your morning routine.

“You have to set your own boundaries and manage email in the way that works best for you,” he says. “It’s time to use email to bring us closer together, set boundaries between work and life, and not let it get the best of us.”

Keep Event Information Secure

Data security is one of the biggest challenges facing meeting planners today. Are you taking the right steps to protect your attendees’ personal information?

“We’re a juicy target, not because they want our own personal credit card numbers, but because of the enormous amount of our attendees’ personal information we have access to,” says Brandt Krueger, a meeting consultant, in a post on the Eventsforce blog.

Eventsforce asked seven industry experts, including Krueger, to share whether they thought planners were doing enough. The short answer: no. They say planners need to do a better job setting security policies and training their teams, password-protecting every platform, and encrypting documents that contain attendee information before emailing them.

Other Links of Note

Instagram can be fundamental to reaching your marketing goals. The Hootsuite blog shares six styles of Instagram campaigns that will work to achieve them.

Looking for a great read? Beth Kanter recommends 10 essential books for every nonprofit professional’s reading list.

Inaction can be the biggest detriment to an association’s marketing strategy. The Membership Marketing Blog explains.

(solar22/iStock/Getty Images Plus)

Jeff Hsin

By Jeff Hsin


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