Business

Brought to You By … Motorcycles

In sometimes surprising ways, associations play direct and indirect roles in bringing the products, services, and activities of daily life to people around the world. Including motorcycles.

Motorcycle Sport Touring Association: The Motorcycle Sport Touring Association helps connect “great riders and great roads.” While the group’s name calls out the sport touring bike—a feisty breed that covers long distances in comfort—the socially oriented organization welcomes owners of dirt, street, racing, cruiser, and other kinds of motorcycles too.

Motorcycle Industry Council: Manufacturers, dealers, distributors, and retailers rely on the Motorcycle Industry Council to stay abreast of biking-related legislation and industry news. While MIC defends motorcyclists’ freedom of choice, it also inspires safe riding via its websites helmetcheck.org and gearupeveryride.com, which features gear like armor-lined jackets.

American Motorcyclist Association: Sanctioning motorsports competitions gets the American Motorcycle Association’s blood racing. So does the bikes’ storied past: AMA’s foundation maintains the Motorcycle Hall of Fame Museum in Ohio and raffles off a vintage bike each year. This year’s prize: a 1951 Harley-Davidson FL Panhead.

(skodonnell/iStock/Getty Images Plus)

Ernie Smith

By Ernie Smith

Ernie Smith is the social media journalist for Associations Now, a former newspaper guy, and a man who is dangerous when armed with a good pun. MORE

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