Meetings

Daily Buzz: Leverage Common Apps to Boost Meeting Attendance

By / Feb 5, 2019 (hocus/iStock Unreleased/Getty Images)

To turn potential conference attendees into registrants, keep your marketing strategy as simple and streamlined as possible. Also: the workplace culture of the future.

Event technology is getting more complex every day, but the key to connecting with potential attendees—and boosting attendance numbers—is keeping tech simple and engaging via the software and tools they’re familiar with. For many planners, this means taking advantage of platforms like Facebook and Instagram.

“For event organizers trying to leverage an app to their advantage, Facebook is the best because of its ubiquity,” says Ronnie Higgins, content marketing manager at Eventbrite, in a post on BizBash. Potential attendees are also 80 percent likelier to register via Facebook’s ad retargeting tool than through conventional methods, according to Eventbrite research.

Using Instagram in your marketing strategy also makes it easier to turn potential attendees into eventgoers. “Instagram users already have an interest in the pages and influencers they follow, so your team will already be dealing with an engaged and interested audience,” Higgins says. Integrating a “buy” button onto your event’s profile will make registering easy; rather than getting redirected to a separate site, users can carry out the transaction where they are.

“It can take years to develop a creative and captivating marketing strategy, but winning over your customers is far simpler than that,” Higgins says. “In the digital marketing world, it’s about making things as simple as possible.”

How Work Culture Will Transform in the Future

Like event technology, workplace culture is always evolving. So, what will work culture of the future look like?

“If technology develops as expected and is used properly, inclusion, trust, and investment in employees will drive workplace culture in a decade,” says Gwen Moran in an article for Fast Company. “Employers will need to embrace transparency and build long-term relationships with employees to create cultures employees seek out and don’t want to leave.”

Other Links of Note

The No. 1 skill for nonprofit workers: the ability to find balance, says the Wild Apricot blog.

Earning a reputation for credibility isn’t always easy. Nonprofit Hub explains how to become a trusted voice in the community.

How do you design an engaging meeting that makes everyone—even introverts—comfortable? Smart Meetings details steps planners should follow to be all-inclusive.

Sophia Conforti

Sophia Conforti is a contributor to Associations Now. More »

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