Keep members plugged in to your association with a member portal designed for success. Also: Amp up your meeting’s content strategy from all sides.
Your membership portal needs to deliver both in its resources and from a technical standpoint.
So, what design features are members looking for? The MemberSuite team recommends the following:
Mobile-centered design. “Every website visitor nowadays expects a site they can navigate on any device—mobile, tablet, or desktop,” the team writes in a blog post. “It is critical to provide the user experience members want in order to increase their ability to engage with your organization online through a mobile-responsive member portal.”
An easy login system. Keep it simple with single sign-on credentials, or offer members the opportunity to sign in with their Facebook or Google accounts.
Security measures. Prospects won’t become members unless they know their personal data is safe, so consider an identity-management service to protect their information.
Intuitive design. “Members should be able to find what they need quickly without having to overthink it,” the team writes. “Fewer clicks means less confusion and less of a chance they’ll bail out on the experience.”
Content Tips For Your Next Meeting
This is a great list of effective #event marketing options that includes some well-known strategies and others you may not be familiar with. See how many you already know! https://t.co/RhtjwW3YS1 via – @contently @brightbull #ContentMarketing #EventProfs pic.twitter.com/mHNyCm9fo2
— Francis Friedman (@FrancisFriedman) February 8, 2019
Email, social media, video—in event marketing, every type of content product counts. For planners looking to dig deeper into their content strategy, Emily Gaudette from Contently breaks down 10 effective ways to communicate and market to potential attendees.
But before you get started on distributing said content, Gaudette says you must nail down your meeting’s core messaging. “Your messaging should cover a brand’s story, pillars, taglines, ideal client profiles, and key messages,” she says. “Because when your team is on the floor at a crowded convention, they won’t discuss industry analysis at length with everyone they meet. They need their messaging in short bites, and everyone should be able to deliver an elevator pitch at a moment’s notice.”
Other Links of Note
Busy schedule? Employ these time-management hacks for a more balanced day, from Entrepreneur.
Event apps can streamline meeting processes and better connect attendees. The Event Manager Blog researched the top apps for 2019.
An all-video membership model? Vox is trying out a membership plan based on YouTube, according to NiemanLab.