If you’re running a Facebook page and not getting your fans on your email list, you’re missing an opportunity. Also: small tech changes that drive a compelling member experience.
Does Facebook leave a bad taste in your mouth as a marketing strategy? Or do you wish you weren’t quite so dependent on it?
It might be time to think about improving your conversion game. That’s the case digital marketing expert John Haydon lays out in a recent blog post. He says that it’s important to be part of the conversations that take part on large social networks, but that they ultimately have limits from a marketing standpoint.
“If you’re engaging supporters on Facebook but NOT inviting them to join your email list, your marketing strategy is woefully incomplete,” he explains. “It’s like you’re building a house on rented land.”
Haydon offers up a variety of marketing tactics—including using call-to-action buttons, selling your message through good marketing, and offering an e-book or similar offering—as well as efforts specific to the Facebook platform itself, including using its Lead Ads technique to make the signup process frictionless.
Any strategies you’ve found successful to drive signups? Share them below.
Tech Tweaks to Improve the Member Experience
— idealware (@idealware) April 17, 2019
Yes, data from technology solutions can improve the member experience. But so can the tech itself, Greg Raiz argues on AdWeek.
“Implementing a website with a compelling UI or developing a mobile app are small changes that can allow (nonprofits) to engage a larger audience, establishing long and meaningful relationships with supporters,” he says.
Other Links of Note
A surprising reason that’s keeping 25 percent of people from volunteering: no one’s asked them. The VolunteerMatch blog explains how to better engage potential volunteers on social media.
Awareness campaigns can be a great tool to amplify a nonprofit’s reach, but a traditional marketing strategy can also fail to build long-term relationships, says the Bloomerang blog.
Keywords should be a part of your SEO strategy—but not all of it. Here’s how to use them effectively, from the HubSpot blog.