Data Nugget: Smartphone Shopping

You don’t have to be Amazon, but if your association’s e-commerce system isn’t mobile-friendly, it might be time to consider some updates.

According to recent research, the greatest surge in smartphone use in the last two years was for online shopping. Meanwhile, computer and tablet usage for that purpose declined, although computers remain the most commonly used device for making purchases online.

Percent of Device Owners Shopping Online Via Each Device


May ’16: 67%

May ’17: 67%

May ’18: 65%


May ’16: 39%

May ’17: 43%

May ’18: 45%


May ’16: 38%

May ’17: 39%

May ’18: 36%

(apichon_tee/iStock/Getty Images Plus)

Associations Now Staff

By Associations Now Staff

The Associations Now team of editors covers all aspects of association management in print, blogs, and daily news. MORE

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