Who’s Next for a Turning Point?
Which organizations may be next in the spotlight? Here are three industries that may be approaching their own turning points:
1. Plant-based food. The Plant Based Foods Association, which represents makers of foods with plant-derived proteins, has worked closely with a grocery store chain to promote products made by its members. Meanwhile, Silicon Valley is getting in on the research and development action for plant-based substitutes. One company in particular, Impossible Foods, has quickly become a household name, thanks to its “Impossible Burger,” which mimics the flavors and texture of beef and is sold in more than 5,000 restaurants nationwide.
2. Video streaming. This year, the Motion Picture Association of America welcomed Netflix as a member, making it the first video-streaming service to be admitted into the MPAA alongside Hollywood’s six major film studios. Netflix is experiencing surging global growth—in just seven years, the company expanded to more than 190 countries, and today, 73 million of its 130 million subscribers reside outside the United States.
3. Ridesharing. The App-Based Drivers Association launched in 2014 to help train, organize, and advocate for independent drivers who make a living off ridesharing apps, like Uber and Lyft. The association is facing mounting pressures from advancements in driverless-car technologies and other disruptive transportation options, like dockless bike- and scooter-sharing. At the same time, many cities and states have passed or considered laws regulating ridesharing services.
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