Bad UX leads to high website bounce rates.
A few user experience (UX) mistakes may be the reason your website has a high bounce rate—the percentage of visitors who leave after viewing only one page.
The B2B ratings and reviews firm Clutch asked website users to rate their biggest annoyances with browsing and site navigation. Nearly two-thirds (63 percent) said they would permanently abandon a site if it was unreliable, a UX issue that’s typically signified by broken links or pages with “404-error” messages. Slow page-loading speed also rated high on the list, especially for mobile users looking for immediate access to information.
Website Users’ Top Five Frustrations
24 percent: Unreliability
20 percent: Slow page load time
15 percent: Pop-up forms
13 percent: Advertisements
10 percent: Paywalls/forms
Source: Clutch, User Experience on Top Websites in 2018, November 2018