The Plant Based Foods Association is aiming to make grab-and-go plant-based food more accessible with a turnkey retail concept it’s piloting at college campuses to start.
Any plant-based eater knows how hard it might be to find food options in some parts of the country, though it’s certainly gotten easier of late.
The problem comes down to this: If you go to a grocery store, you can buy and make food as you’d like, but if you’re on the go—perhaps at an airport or in a gas station during a road trip—you might find yourself struggling to find options.
The Plant Based Foods Association (PBFA) wants to help make it a cinch—and it’s doing so with the help of a new grab-and-go restaurant concept it recently debuted.
The Power Plant, which it showed off at the National Restaurant Association Show in Chicago last month, aims to create a simple solution for adding plant-based food options in a variety of locations where grab-and-go is the order of the day.
PBFA is starting out with a pilot program targeted at college campuses around the country, where plant-based foods are in high demand, but the turnkey approach is intended to work in environments as diverse as airports, hotels, hospitals, and traditional retail spaces.
The options featured in the display vary—and include burritos, beverages, yogurts, ice cream, jerky, ready-to-eat options, and microwavable meals.
“Our concept offers a wide variety of delicious, chef-selected plant-based beverages, snacks, meals all set with a branded cooler, freezer, and snack rack supported by marketing, menu concepts, and culinary training from our team of experts,” PBFA said on its website.
In comments to VegNews, PBFA Director of Strategic Partnerships Sabina Vyas emphasized that the goal of the turnkey offering was to solve the on-the-go problem that plant-based eaters often face.
“When on the go, it can be challenging to find a healthy snack,” Vyas said. “The Power Plant solves the problem with a wide selection of healthier and delicious plant-based options in a quick, easy, grab-and-go concept to fuel those on the move.”
She told the outlet that PBFA hopes to expand the pilot to grocers in the future.