Technology

Daily Buzz: How Security Practices Can Deepen Value

By / Jul 30, 2019 (LuckyStep48/iStock/Getty Images Plus)

Other than providing security, improving privacy practices can reinforce the association-member relationship. Also: how science says to structure your presentations.

Beyond protecting data from a potential breach, security and privacy regulations can strengthen the relationship with your members, said William Rankin on the Wicket blog.

“In the exercise of rewriting your processes around data collection and privacy, your association will need to revisit your mission, vision and values,” Rankin said. “This will allow your association to identify unique ways around how you can further promote the value of your association to members—as a trustworthy advocate for their rights around data protection and privacy.”

Once you have those standards in place, be transparent with your members about what you are doing to protect their information.

“Don’t discount the benefits of discussing data privacy just because it seems scary to open that can of worms,” Rankin said. “Your efforts to frequently communicate that your association is committed to protecting their right to privacy enables your team to build deeper relationships with your members.”

What Science Says About Presentations

Preparing for a presentation? Science says you have 10 minutes before audience members’ brains start drifting off elsewhere. But that’s not all.

“The brain pays more attention to the core of an idea than to details,” said Alison Davis on Inc.

John Medina writes in Brain Rules that emotion is also part of a successful presentation.

“Emotionally charged events are better remembered—for longer, and with more accuracy—than neutral events,” Medina said. “When your brain detects an emotionally charged event, your amygdala (a part of your brain that helps create and maintain emotions), releases the chemical dopamine into your system. Dopamine greatly aids memory and information processing. You can think of it like a Post-it note that reads, ‘Remember this!’”

Other Links of Note

Establishing a new nonprofit? Nonprofit Hub explains how to start building credibility.

Having a social media strategy means there are a lot of metrics to track. The Sprout Social blog breaks down the numbers to pay attention to on Instagram.

Revamp your annual conference with a new design. The Endless Events blog offers decor inspiration for a refresh.

Sophia Conforti

Sophia Conforti is a contributor to Associations Now. More »

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