Radio stations are popping up in hotels across the country. Their goal: Amplify the local community. Also: Happy employees make for happy members.
Hotels offer gathering spaces, a place to rest your head, and—radio?
“Hotels of late have been diving into the entertainment space in general, including venues that sport screening rooms and bowling alleys,” writes Eliza Berkon on DCist. “And in what’s been labeled today as the golden age of podcasts, it may be no surprise that hotels want a piece of the action.”
Like many other cities, hotels in Washington, DC, are flocking to join the trend. Kathryn Bang, previous director at Sydell Group, the force behind The Line Hotel and its radio station, wanted radio to be part of the hotel’s experience to serve as a point of conversation.
“We wanted D.C. residents to reclaim the narrative of their city,” Bangs told DCist. “When people think of D.C., they think of the greatest hits—the Washington Monument, politics—and they envision a sea of blue suits. We wanted to showcase D.C.’s B-sides: the artists, activists, and deeply nerdy (and deeply earnest) people who populate the city.”
Similarly, such stories can give out-of-towners a local perspective they might not experience otherwise. In the end, it’s the community element that drives these radio projects forward, said Jack Inslee, founder and executive producer of The Line’s Full Service Radio.
“It’s about amplifying the hosts—that’s the whole point of this,” he said in an interview with DCist. “It’s not to be a money maker. To stay sustainable, sure. But to be a platform to amplify these local voices.”
The Employee-Member Connection
Putting customers before employees is a short-sighted strategy. https://t.co/hTgsXiB9qn
— Harvard Business Review (@HarvardBiz) August 19, 2019
Want happy members? Start with making your team happy.
A new study from Glassdoor found that “a happier workforce is clearly associated with companies’ ability to deliver better customer satisfaction,” say Andrew Chamberlain and Daniel Zhao, who were involved with the research, on Harvard Business Review.
“Becoming a customer-centric business is a worthwhile goal,” they say. “But our research reminds business leaders that becoming more customer-oriented while allowing workplace morale to suffer is a poor and short-sighted strategy. Instead, customer and employee satisfaction should be seen as two sides of the same coin.”
Other Links of Note
When the webinar is over, where does the content go? The Blue Sky eLearn blog offers six ways to repurpose webinar content for increased value.
Your association’s next marketing initiative: voice search SEO, according to the Gulo Solutions blog.
Sometimes it’s easy to spot a phishing email; sometimes it’s not. The DelCor blog explains how to handle staff members who pose a cybersecurity risk.