Data Nugget: Membership Challenges Ahead
It’s a question that almost every association executive has heard before: What’s keeping you up at night?
As it turns out, the answer is membership. In a GrowthZone survey of more than 500 association professionals, more than half of respondents—57 percent—said that member engagement or recruiting and retaining members ranked as their top challenge this year.
What is your biggest challenge in 2019?
Funding: 12 percent
Attracting Younger Members: 12 percent
Communicating Value Proposition: 18 percent
Recruiting and Retaining Members: 28 percent
Member Engagement: 29 percent
Source: 2019 Association Report, GrowthZone, January 2019
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