Money & Business

Daily Buzz: LinkedIn Marketing 101

By / Sep 24, 2019 (stockcam/iStock Unreleased)

Leverage LinkedIn as a marketing tool to drive brand awareness. Also: Do your chapters need more support?

LinkedIn might be a professional networking site, but for brands, it’s about more than getting social.

“LinkedIn isn’t new, and neither is the idea that every business needs a LinkedIn presence,” says Rebecca Hill on Nonprofit Hub. “The majority of its users are on it daily, which provides businesses and brands with a great platform for implementing a social media marketing strategy.”

And that strategy starts with building out an in-depth profile for your organization. With more than 500 million users, LinkedIn gives brands the opportunity to get in front of a lot of people, Hill says.

“Who are these people? People who know you! People who want to know you! People who matter: Your manager, employees, competitors and clients,” she explains. “LinkedIn provides you with an opportunity to manage whatever they learn about your strengths and your brand.”

Another way to show what your organization is all about: LinkedIn posts. Like a blog post, sharing insightful commentary can help engage users, show your value, and grow your network all in one.

The Chapter-Association Divide

Are chapters worth it? According to the 2018 Chapter Benchmarking Report, nearly all associations said chapters are a key channel for member engagement, retention, and acquisition. Yet the report also showed that chapters tend to underperform in those three areas.

“If your ROI numbers don’t pan out, that might indicate the need for a critical conversation on the future of chapters for your organization,” says Peggy Hoffman on the NetForum blog. “Or it might be a catalyst for restructuring or piloting a shift in how you support chapters.”

Other Links of Note

Longtime members of your organization want their longevity to be valued. Smooth the Path says there is one easy way to do this.

Brain Power: Facebook has invested in a new technology that could let you control computers with your mind. CNET has the story.

Are your employees happy? An analysis of their workplace communications may answer that question. Quartz has the scoop.

Sophia Conforti

Sophia Conforti is a contributor to Associations Now. More »

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