Data doesn’t have meaning unless someone can interpret it and tell its story. Also: Why digital transformations are good for members.
You have data—but do you have the means to interpret it?
“Organizations benefit by having someone who understands the data they’ve collected and can easily share the findings with others,” says Colleen Dilenschneider on Know Your Own Bone. “But equally important is having someone who explains clearly what the data doesn’t mean, and what still needs to be measured.”
Without a data analyst, Dilenschneider says organizations run the risk of only seeing the trends and insights they want to see, even if the data doesn’t back it up.
“People can ‘go blind’ to critical aspects of data—especially when it’s inconvenient or about something they personally care about and may have feelings toward,” she explains.
Now, this doesn’t mean your team needs to create a position dedicated to data-keeping. The idea is that at least one team member should serve as a data advocate—someone who keeps insights accurate and top of mind.
“Being a data advocate, champion, translator, or storyteller—whether you are a CEO, board member, staff member or volunteer—is tough work,” Dilenschneider says. “It’s work at the front of the boat, cutting through the strongest tides as executive leaders aim to turn big ships around to better educate and inspire people in a more intelligent and connected world. It’s rough and it’s challenging, and it’s too often overlooked.”
Improve the Member Experience by Going Digital
Industry associations should develop strategies for remaining competitive by leveraging digital transformation to change and grow member experience. #digitaltransformation #membership #associations https://t.co/LMuV1OKyQx
— Kwickr (@Kwickr) September 18, 2019
Digital transformations can be, well, a lot to manage. But they also move associations forward and improve the member experience.
“Your members will share many similarities and differences—so much so, that it can be difficult to cater to every need,” writes the Kwickr team on its blog. “This is where digital transformation really comes into its own, allowing you to customize your processes to suit each individual member’s needs.”
Similarly, updated technology also gives members the tools to personalize their own experience, allowing them to interact and find value as they see fit.
“We’re moving into an era where advanced technologies and digital solutions are helping to create personalized experiences, boost engagement and generate failsafe strategies that are steeped in solid data and hard facts,” the team says. “All of this is nurturing a new organizational landscape where member experiences are the focal point.”
Other Links of Note
Considering a learning management system (LMS)? One association shares its experience of the software on Association Success.
Changing the path of your organization can be a good thing: Harvard Business Review identifies its top 20 business transformations of the last decade.
The new iPadOS is here. TechRadar explains its features and improvements.