Associations are testing the waters of digital membership recruitment using social media channels, online advertising, and ad retargeting campaigns.
According to Marketing General Incorporated, 15 percent of associations now say digital recruitment is their preferred way to reach prospects, compared to 12 percent last year.
Associations’ Top Digital Recruitment Methods
68 percent Facebook paid advertising
51 percent Search-engine optimization (SEO)
46 percent Remarketing (Facebook, AdRoll, or Google)
45 percent Search-engine ads (pay-per-click)
32 percent Paid banner ads on other websites
30 percent Lead generation via content marketing
29 percent LinkedIn paid advertising
Source: Marketing General Incorporated, 2019 Membership Marketing Benchmarking Report, July 2019