Meetings

Data Point: Common Event App Uses

By / Jan 12, 2020 (jossnatu/Getty Images)

An Eventsforce survey of more than 190 meeting professionals in the U.S. and U.K. found that as event apps grow in popularity, the reasons organizations use them become more varied. Here are some of the most common.

Drive attendee engagement 81 percent

Provide updates to attendees onsite 57 percent

Save money on printing programs 41 percent

Drive traffic to sessions using push notifications 29 percent

Because attendees expect them 27 percent

Gather data on attendee behavior 21 percent

Create new revenue opportunities 16 percent

Because competitors use them 8 percent

Source: The ROI of Event Apps, Eventsforce, June 2019

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