Leadership

Influencers-in-Chief: CEOs on Social Media

By / Jan 12, 2020 (shironosov/iStock/Getty Images Plus)

Like many association leaders, these three CEOs use social media to actively engage followers and gain influence for the organizations they serve.

Irving Washington, FASAE, CAE

Executive Director, Online News Association

“Supporting a free press with a bench press!”

Washington frequently posts on social media to promote the journalism profession, integrating those messages into his everyday activities. “I think social media is changing these days, and you can use it to show you as the whole person,” he says.

Susan Avery, CAE

CEO, International Association of Plastics Distribution

Avery uses LinkedIn to highlight issues relevant to the plastics industry. Her posts might include a link to association news, events, or announcements. She also takes to Twitter to showcase behind-the-scenes advocacy work, including a selfie she took with Kansas Sen. Jerry Moran on the flight home from an IAPD legislative fly-in.

Active on @susanavery_iapd

Eric Lanke, CAE

President and CEO, National Fluid Power Association

In addition to blogging, Lanke uses Twitter to post photos from the field, giving an up-close-and-personal look at how fluid power works across many industries, using the hashtag #onlyfluidpowercan.

Tim Ebner

Tim Ebner is a senior editor for Associations Now. He covers membership, leadership, and governance issues. Email him with story ideas or news tips. More »

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