Like many association leaders, these three CEOs use social media to actively engage followers and gain influence for the organizations they serve.
Irving Washington, FASAE, CAE
Executive Director, Online News Association
“Supporting a free press with a bench press!”
Washington frequently posts on social media to promote the journalism profession, integrating those messages into his everyday activities. “I think social media is changing these days, and you can use it to show you as the whole person,” he says.
Susan Avery, CAE
CEO, International Association of Plastics Distribution
What a great ending to IAPD's D.C.Fly-in. U.S. – Kansas Senator Moran was a great neighbor on my flight home! pic.twitter.com/2Z2HtiKzvU
— Susan Avery (@susanavery_iapd) July 27, 2014
Avery uses LinkedIn to highlight issues relevant to the plastics industry. Her posts might include a link to association news, events, or announcements. She also takes to Twitter to showcase behind-the-scenes advocacy work, including a selfie she took with Kansas Sen. Jerry Moran on the flight home from an IAPD legislative fly-in.
Active on @susanavery_iapd
Eric Lanke, CAE
President and CEO, National Fluid Power Association
— Eric Lanke (@ericlanke) April 11, 2019