Money & Business

Daily Buzz: Inspired By COVID-19, #GivingTuesdayNow Draws Global Response

By and / May 7, 2020 (CarmenMurillo/iStock/Getty Images Plus)

The quickly organized spring counterpart to #GivingTuesday drew a surge in donations, early numbers show. Also: Don’t misjudge your audience.

Most years, #GivingTuesday comes and goes in the days after Thanksgiving. But 2020 isn’t proving to be most years, and the event made a May appearance this week as #GivingTuesdayNow, in an effort to meet the demands created by COVID-19.

While final results have yet to be released, early findings appear promising: GivingTuesday reported activity in 145 countries, and its 90 corporate partners reported a surge in giving. In North Texas, which held a #GivingTuesdayNow event on Tuesday, organizers reported $20.7 million donated to 2,500 local nonprofits and $21.8 million for local coronavirus relief funds.

The interactive tracker on the nonprofit donation platform Classy, meanwhile, reported $10.31 million in donations over the 24-hour period, with much of that going to human services ($3.52 million), health ($1.26 million), and international/foreign affairs ($1.69 million).

The efforts drew a wide variety of creative approaches—largely digital due to the stay-at-home nature of the COVID-19 era—with nonprofits far and wide offering thanks and highlighting their missions, according to Lightful.

In a blog post on its website, GivingTuesday CEO Asha Curran encouraged donors and volunteers to continue this energy in the coming months as the pandemic continues.

“We are in awe of the outpouring of generosity, collaboration, and innovation that came into focus on #GivingTuesdayNow,” Curran said. “This show of unity is a reminder that we are all connected and we are all generous, even when we are uncertain and afraid.”

The organization said its analytics arm, GivingTuesday Data Commons, will publish in-depth research on broader giving trends in the coming weeks.

Get to Know Your Audience

How do you reach your audience? You have to know who they are.

“Whether it is a big pitch to the executive, a presentation to your own team, or a sales demonstration for a prospective customer or client, you need to know who is in the room so that you can speak to their interests,” says Cathy McKnight on The Content Advisory. “Misjudge your audience and you can kiss your funding/sale/promotion good-bye.”

To connect with your audience, take time to do the research. If you’re going to present to a client, call them and ask who you’ll be presenting to and if there is anything in particular you should focus on.

Other Links of Note

Texting is a great way to reach members, says Abby Jarvis on the Care2 blog. She offers ways nonprofits can use it.

Working remotely can be exhausting for some. Avoid virtual fatigue with these tips, says Beth Kanter of Beth’s Blog.

The future of meetings will require flexibility and collaboration, suggests a recent post on Smart Meetings.

Ernie Smith

Ernie Smith is the social media journalist for Associations Now, a former newspaper guy, and a man who is dangerous when armed with a good pun. More »

Michael Hickey

Michael Hickey is a contributor to Associations Now. More »

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