Mastering Strategic Leadership
Prepare Your Organization for Change
Change Management

Change Done Right

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Entering as a new CEO can be a challenge, especially if you want to do things differently. A well-considered transition plan can pave the way.

When Debbie Witchey became president and CEO of the Association for Behavioral Health and Wellness in October, she had replaced a long-standing executive who, she says, “for all intents and purposes” was ABHW’s founder. That has its upsides: Witchey was promised the outgoing CEO’s support during a transition period to reassure staff, board, and stakeholders. But being in an esteemed leader’s shadow meant making changes could be difficult.

To manage that dynamic, Witchey accepted the assistance but also made sure to draw bright lines around it to avoid any confusion about who was in charge. “The first week I was on, I shadowed her, and during the second week, she shadowed me,” Witchey says. “Then she went on vacation, which I think was helpful because I was doing things on my own, and I could see where my knowledge was lacking and what I needed help with.”

Having a clear plan about how to approach the early days of a new leader’s tenure is crucial, says Candance Chow, managing director and cofounder of NextGroup, LLC, a support firm for nonprofit leaders. That initial period, she says, “is a lot about building rapport and trust with the board as well as staff. Sometimes leaders will focus on spending time and developing relationships with staff, especially if they have a change agenda, but doing that with the board is just as critical.”

Witchey is doing just that, meeting with staff and board members to hear their thoughts and concerns about the organization’s direction. But she’s also clear about setting a start date for when actual changes will be implemented. “I told staff that I was not planning to change anything until the start of the new year,” she says. “There are things like the hybrid work schedule and things like that, which were important to them. So I told them that I was not going to change anything until the start of the new year, and even then, I might not be changing anything. But what I wanted to do was hear from them.”

Setting a stop date for the new executive’s listening tour can be just as important as the listening itself, Chow says, and each leader will have to determine when it’s best to start taking action. “I think sometimes new EDs [executive directors] prolong that period of listening and learning a little too long to the point that the team isn’t really sure actions are going to be taken,” she says. “And then on the other side of that, there are EDs that are hard-charging—everything is wrong, and everything needs to change. There’s definitely a balance there.”

Julia A. Johnson, director of organizational performance at the nonprofit consultancy Wipfli, says new leaders should enter the listening period with both openness and a sense of what kind of leadership the new organization needs.

“When the CEO comes into those listening sessions, I think their job is twofold,” she says. “To come in with a very open agenda and simply sink into what is being shared. The second part is to reveal their leadership style and how it aligns with the needs of the organization.”

“If you see signs the team is flailing and not sure of their direction, that’s a problem.” —Candance Chow, managing director and cofounder of NextGroup, LLC.
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Checking In

In conversations with board members and staff, Witchey is looking for more than just complaints or praise for past practices. She’s looking for opportunities to make changes. “I want to understand the value that [stakeholders] have seen in their relationship with ABHW,” she says. “If there are any ideas about other ways we can work together that we haven’t in the past, and also if there are any suggestions for how those relationships can work better, I want to understand that as well too.”

If the new leader’s presence or actions are overly disruptive, they’ll know fairly quickly, Chow says. “One red flag is staff not having a common understanding of what your overall vision might be, how you support the mission of the organization,” she says. “If you see signs the team is flailing and not sure of their direction, that’s a problem. And also, of course, if people start to leave.”

Getting ahead of those kinds of crises means an executive shouldn’t wait for the next big board meeting to bring them up. Indeed, during the transition period, Chow recommends recording brief weekly video updates to share progress and concerns.

“I much prefer someone giving me a weekly small update than having to digest a 50- or 100-page packet,” she says. “A weekly three-to-five-minute video helps you stay in touch and manage the learning curve.” She also recommends that boards discuss providing for leadership coaching with new leaders if necessary and building that into their employment contract.

Those actions help keep lines of communication open, and in turn help new executives better prepare to lead their organizations. “No matter how much you put down on paper, how many policies and procedures and transition documents you have, it’s just really hard to capture all that on paper or in a couple of exit interviews,” Witchey says.

Mark Athitakis

Mark Athitakis, a contributing editor for Associations Now, has written on nonprofits, the arts, and leadership for a variety of publications. He is a coauthor of The Dumbest Moments in Business History and hopes you never qualify for the sequel.

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