Books and Research
Learn about larger trends affecting the meetings space and how your event revenue and expenses compare to others
ASAE’s future-focused environmental-scanning research initiative identifies 50 drivers of change important to associations. Each is described in an action brief that examines its implications and offers ideas for steps associations can take to respond to the trend. The drivers most pertinent to the meetings space include:
- Hybrid Meetings. This recently updated action brief looks at the ways leaders can capitalize on the lessons learned about virtual and hybrid events during the pandemic.
- Microlearning. As attention spans shrink, mobile use expands, and the need to update skills remains constant, this action brief discusses how microlearning can help meet the demands of lifelong learners.
- A World Reshaped by COVID. This new action brief provides insights and strategies for navigating the uncertainty and pandemic-related shifts that will last through the early 2020s.
Association Operating Ratio Report, 16th Edition (2021)
The report provides the revenue, expense, and balance-sheet data associations need to evaluate and plan financial activities, identify areas for improvement, and make recommendations on the allocation of resources, including in their meetings and education operations.
Benchmarking in Association Management, Policies and Procedures, Vol. 1 (2018)
Compare your association’s practices against others of similar size and type. This resource focuses on key considerations in eight functional areas of association management, including meetings. The data, collected from responses to the ASAE Research Foundation’s Benchmarking in Association Management surveys, gives you a firsthand look at what other organizations are doing in those areas.
Learning Opportunities
Professional development suited for all meeting pros
Event Design Masterclass – Quick Tips
Association events need to deliver more now than ever before. A new world of shifting audience behaviors, diminishing budgets, and evolving relevancy requires new skills, new approaches, and new thinking. Gain quick tips from the Event Design Masterclass, which was held during the 2022 ASAE Annual Meeting & Exposition, to understand the elements of intentional strategic event design that you can immediately implement into your events.
Professional Development Online Seminar Series: Upskill Your Staff and Grow Your Product Portfolio
This new online seminar series will advance from foundations of adult learning theory into implementation and business strategy. Each of the interactive virtual sessions concludes with a sample product model, tool, or tip sheet that participants can immediately use at their own association. Participants can register for the full three-part series or separately for any of the individual sessions.
