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Resources Roundup: Tech Strategy

In this article:
These resources from ASAE will help association leaders and technology pros work better, smarter, and more strategically.

Books and Research

Learn about larger trends affecting an association’s technology strategy and infrastructure.

ASAE ForesightWorks

ASAE’s future-focused environmental-scanning research initiative identifies 50 drivers of change important to associations. Each is described in an action brief that examines its implications and offers ideas for steps associations can take to respond to the trend. The drivers most pertinent to technology include:

  • Algorithms and Rights. This action brief addresses growing concern about the fairness, opacity, and lack of accountability around algorithmic systems. Many see a need for legal protections and regulations to ensure rights and prevent discrimination in an increasingly automated age.
  • Anticipatory Intelligence. Big data, data analytics, and artificial intelligence are enabling predictive analytics that can anticipate needs, opportunities, and threats in an organization’s environment. This action brief looks at how groups can use big data and transform information into actionable insight.
  • Taming Big Tech. Updated in 2021, this brief explores the unprecedented (and still growing) power and influence of consumer technology companies and how they create a variety of challenges for both governments and civil society.

Benchmarking in Association Management, Policies and Procedures, Vol. 2 (2018)

Compare your association’s practices against others of similar size and type. This resource focuses on key considerations in five functional areas of association management, including information technology. The data, collected from responses to the ASAE Research Foundation’s Benchmarking in Association Management surveys, gives you a firsthand look at what other organizations are doing in those areas.

Tech Success for Associations: Balancing IT Maturity, Readiness, and Expectations for a Satisfying, Sustainable Future (2016)

The research, conducted by the ASAE Research Foundation, gathered data from more than 5,000 association IT decision makers and members to explore technology success through measurement in three conceptual areas: IT maturity, techno-readiness, and member satisfaction. It explains what associations need to do to keep up with changes in technology and meet member expectations.

Learning Opportunities

These programs offer professional development suited for association tech teams and others who influence technology decisions.

Demo Days

These full-day virtual events, taking place throughout the year, feature presentations from a limited number of industry partners that offer various association technology platforms. Here is what’s coming up:

March 22, 2022

LMS Demo Day

April 26, 2022

AMS Demo Day

June 21, 2022

Community Platforms Demo Day

July 19, 2022 Mobile Platforms Demo Day

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Talk About Data to Improve Your Digital Content

When you bring key data points to conversations about content, you sharpen your focus on what’s working and what isn’t. This piece explores various ASAE Research Foundation studies that benchmark what associations are doing with their data and offer guidance for more effective application.

How to Boost Website Engagement With A/B Testing

Using comparison testing on your website to determine what’s resonating with members—and what’s not—can significantly improve engagement. In this article, find out how to effectively use testing to better understand your audience and meet their needs.

Why Your AMS Is Only One Piece of the Digital Member Experience Puzzle

The pandemic has shown that there are more—and sometimes better—ways than a one-size-fits-all approach to association technology. This piece explores how an AMS can be augmented to create a more comprehensive tech stack that enhances the member journey.

Leveraging Data to Diversify Revenue and Meet Member Needs

Data-driven decision-making is key to innovating and discovering new revenue streams. This article shows how listening closely to member feedback and analyzing data helped one association improve existing resources to better meet member needs.

Samantha Whitehorne

Samantha Whitehorne is editor-in-chief of Associations Now.

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