New Money: Just a Taste of a Credential
Online practice test is first step to a credential.
Emily Bratcher
Idea Bank: In the Driver’s Seat
Women in Trucking empowers girls with a truck driver doll.
3 Tips for Building Healthy Relationships With Your Corporate Sponsors
Some practical relationship advice for associations looking to build long-lasting relationships with their corporate sponsors.
Create a Revenue-Generating Licensing Strategy
The Audiovisual and Integrated Experience Association started licensing some of its learning content a few years ago. Doing so created a new source of nondues revenue for the association.
A Change of Venue Can Create More Memorable Staff Meetings
If your association’s staff meetings or trainings are getting a little stale, perhaps you should consider taking them offsite for a unique experience.
Boost Your Brand by Taking a Stand
Nike’s new ad campaign spotlighting former NFL quarterback Colin Kaepernick has lessons for associations—in particular, that embracing controversy can be worthwhile if you go about it thoughtfully.
4 Ways to Revitalize Your Content Marketing Program
Content marketing is a valuable tool for associations looking to attract new members, engage existing ones, or gain more conference attendees. But all too often, content marketing programs get off track. Here’s how to get back on the rails.
New Office Space Allows For Growth and Collaboration
The new Emergency Nurses Association headquarters will not only enable the group to grow and cast a vision for the future but also provide its staff with opportunities for better collaboration.
Effort Empowers Kansas City Women To Effectively Negotiate Salaries
The American Association of University Women is expanding its AAUW Work Smart program to Kansas City. Its goal: Close the gender pay gap by training 1 million women across Kansas and Missouri in salary and benefits negotiation.
Are You Going the Distance With Your Diversity, Equity, And Inclusion Efforts?
A new study from McKinley Advisors points to a gap between associations’ desires to promote diversity within their organizations and their effectiveness in actually doing so.
