When everything changes overnight, there isn’t time for surveys or focus groups. Associations have to move quickly from “What do we do?” to “Here’s the plan.” One association’s rapid response helped its members with a daunting—and counterintuitive—migration online.
One association decided to revamp its online member community to align better with a recent rebranding. Member input and leadership buy-in were key to the successful relaunch, which happened at an especially crucial time.
Members of the Association of Medical Illustrators banded together quickly to develop timely visual training materials for front-line healthcare professionals responding to the pandemic. Association membership was key to their success.
Many associations are wondering what to do about membership dues during the COVID-19 pandemic. As you consider that question, remember that what works for one association won’t necessarily work for all.
At what seemed like the flip of a switch, Americans went from commuting road warriors to a pajama-clad nation of predominantly stay-at-home workers because of the COVID-19 pandemic. Here’s how one association is giving its members a chance to shine while highlighting the solidarity of the experience.
Associations that focus on changing up traditional member engagement are more likely to succeed during—and after—the turbulence caused by the COVID-19 pandemic, according to a recent report.
An alarming shortage in personal protective equipment is spurring an unlikely alliance that is working to rapidly produce surgical masks and face shields for healthcare workers responding to the COVID–19 public health crisis. Their goal: 100 million masks—and more.