Membership Pro Tip: A No-Cost Retention Strategy
A zero-dollar strategy for retaining and recruiting members is hidden in plain sight on an unlikely, but very common, association tool: a job board.
Lisa Boylan
A Successful Rebrand Better Reflects Current and Future Members
With an eye on attracting a new generation of members and more effectively representing existing ones, the Massachusetts Society of CPAs updated its acronym and logo. Getting stakeholder buy-in and other strategies helped the process go off without a hitch.
World’s Largest Commercial Beer Competition Goes On, With Adjustments
Listening to members and assessing their level of comfort in gathering, as well as working closely with state and local authorities helped the Brewers Association host its largest judged competition to date, with a few modifications.
Membership Pro Tip: Talk to Members Like Humans, Not Widgets
Sparking better member engagement is all about talking like real people do in everyday life. Conversations are not one-sided—they are a give and take—a concept that is often absent in member communications. Here’s how to do better.
What Makes a Membership Marketing Campaign Successful?
Advance planning, member research, and clear goals can make all the difference in an effort to increase membership numbers. An association expert offers advice on charting a course for success in your next campaign.
A New Product Helps Maximize Workforce Potential
A revenue-generating resource that accelerates workforce readiness advances an association’s mission and allows it to solve longstanding healthcare challenges by improving quality and patient safety.
How a Mentorship Program Cut Costs Without Losing Its Value
A revamped mentorship program not only reduced expenses but also ended up with lots of surprising advantages for participants and membership staff. Find out why a more hands-on approach was a good thing.
Membership Pro Tip: Make It Short and Sweet
An avalanche of messaging was never a great idea, and it is much less so now when everyone is wading through a seemingly constant influx of, well, life. Keeping communications concise respects members’ time—and their frame of mind.
Cut Through the Clutter to Better Engage Members
A new report shows associations did a fantastic job communicating with members during multiple crises, but a top challenge remains: How to better sustain member engagement. An association expert offers some ideas for breaking through the noise.
Women Entrepreneurs Conference Is a Virtual Harbor in the Storm
A virtual conference format turns out to be an advantage as many women in the workforce face ongoing logistical and workplace obstacles.
