Membership Pro Tip: On-Demand Webinars
A new membership type responds directly to member needs by providing affordable education options when they need them most.
Lisa Boylan
Membership Renewals, Value, and Messaging in 2021
Associations responded remarkably well to an onslaught of challenges in 2020. A membership expert offers suggestions for navigating the start of a new year with your members in mind.
New DEI Task Force Aims for Cultural Shift in Electrical Trades
The National Electrical Contractors Association formed a DEI task force to promote a more inclusive environment, fill a growing skills gap, and expand the industry’s potential by attracting a more diverse workforce.
Membership Pro Tip: Member Orientation Webinars
A series of recorded member orientation webinars helps introduce an association to members who don’t typically come to its events, creates microvolunteering opportunities, and attracts new—and sometimes elusive—members.
Three Ways to Boost Membership Renewal With Video
Looking for ways to increase membership renewal in 2021? Sounds like a plan. And adding video to that plan could help make your association a renewal superpower.
Top 2020 Membership Takeaways
Is 2020 ending with a bang or a whimper? Hard to say, but it’s almost over, and that is a good thing. The challenges of this year, however, were no match for the fortitude of associations. Here are some reflections.
Top Holiday Tips From Associations
As a year like no other in memory wraps up, associations offer some great and COVID-safe ways to celebrate the holidays, with fun, health—and pets!—top of mind.
Use Fast Data You Gathered This Year to Improve the Member Experience
The upside of the shift to virtual platforms in the past several months is that members are interacting more with associations digitally. This is providing a quick roadmap of member preferences. Speakers at the ASAE Technology Exploration Conference explained why that’s key.
Four Ways to Combat End-of-Year Burnout
As a tumultuous year comes to a close, reckoning with burnout is understandable. A productivity expert offers some guidance on ways to put a few things in order and make more time for yourself.
Short, Low-Cost Videos Show Members Benefits—and Value
Sometimes if you can see how to do something, it makes it much easier. The American Concrete Institute wanted to make sure its members understood their benefits and how to access them. Short, inexpensive, how-to videos were the answer.
