Associations are beginning to announce event plans for next year, holding steady with virtual meetings at least for now, with hybrid conferences likely to follow. Confidence is high, but realistic. Here are some perspectives—and tips—for the transition to 2021.
Before the pandemic, we all dreamed about what we’d do with more time. Then we finally had more time to turn those nagging “what-ifs” into reality. Here’s what happened.
Thinking of ways to step up your membership recruitment and retention plan? One association took an approach based on a staple of luxury hotels to customize the member experience and show value for group memberships.
As small businesses face uncertainties, the Brewers Association is generating support for small breweries to help them maintain their businesses throughout the holiday season and into the next phase of the COVID-19 crisis.
It’s safe to say no one anticipated spending so much time with family this year. The pandemic brought us closer than ever before—in a good way (mostly). These bonus hours have brought many silver linings.
Members continue to engage with their associations, even in crisis, according to a new report, which reveals a surprise top member benefit and one that is rapidly emerging. Here are some insights to light the way forward.
A surprise change to a section of the Texas social work code of conduct opened the door for discrimination against clients on the basis of sexual orientation, gender identity, or disability. The state’s social worker association swung into action to reverse it.
Life effectively ground to a halt eight months ago and we all retreated to our homes, experiencing the same crisis separately. Challenge often brings unexpected gifts that reveal hope amid adversity. Association pros share a few of their silver linings.
Wondering how to show new members the most value during digital onboarding sessions? Here are six tips to make them aware of all the benefits that can help them maximize their membership and—ultimately—prompt them to renew.
It’s telling that when a pandemic hit, many associations moved immediately to get their members what they needed as fast as possible. This shift to quickly delivering value will be key to maintaining membership through the crisis and in the long run.
