Membership Pro Tip: Help Members Get Back to Business
A newsletter became a free marketing resource for one association’s members to help them reignite their businesses after a particularly difficult time for the travel industry.
Lisa Boylan
A Realistic—and Achievable—Approach to Revamping Membership Levels
How do you take a time-consuming process like updating membership models and make it manageable and simpler to accomplish? One association found a way to streamline the process and get it done.
The Future of Membership Is Now
Looking at membership in a new way means being inclusive at every level and reimagining what a member is—and needs. Definitions and outdated molds need to be redefined and recast for a sustainable, holistic, and realistic membership strategy.
It’s All About the Member
The priorities for membership pros in 2021.
Board Smarts: Buddy Up
Mentoring can help new board members feel included.
Tech Memo: Members Get It Done
Volunteer tech know-how streamlines a complex project.
Rules of Engagement: Engagement Within Reach
How to make member engagement easy, fast, and effective.
Association Drops Derogatory Names of Two Insect Species
Like the butterfly effect, a small change can often have larger implications. The decision by the Entomological Society of America to change insects’ common names reflects its commitment to ensuring diversity, equity, and inclusion are real—and not fleeting.
#ASAE21 Keynote: It’s All About Perspective
Michele Sullivan—Fortune 100 executive, strategic business advisor, and author—regards the world from a different vantage point, which allows her to look for opportunities rather than problems, and to seek out the best in everyone.
Membership Pro Tip: Throw Members a Lifeline to Stay Engaged
Showing members you have their back during turbulent times keeps the community together and is a way to increase renewal, retention, and engagement.
