Keeping members engaged is often considered the hard part. One association CEO outlines key membership engagement points that work no matter what, even in troubled times. The key to it all: value.
Two associations are banding together to seek solutions that will increase diversity in cancer clinical trials to accurately represent populations that are more affected by cancer and improve overall patient care.
In an unpredictable and shifting landscape, the Fragrance Creators Association changed its associate members to active members to create a stronger, more unified community to better respond to extraordinary global challenges. The Fragrance Creators Association recently announced that it is elevating its finished-product manufacturers from associate to active members in a move aimed at giving […]
An industry coalition came together quickly to ensure America’s pets had uninterrupted access to food and supplies to survive an unprecedented global crisis.
One association’s unwavering commitment to achieve a membership goal sustained it through a crisis, allowed it to reach its goal, and gave it a blueprint for future success.
Associations are known for making members a top priority. Members of the Brewers Association of Maryland flipped the script and crafted a plan to help the group weather the current crisis.
An already stressful time got even worse when the pandemic landed during the busiest part of year for certified public accountants—tax season. One association sped up a valuable member benefit in response, with great results.
The storm of COVID-19 is not over—far from it—but now is a good time to see what associations have achieved in demonstrating relevant value for members as the crisis continues. Here are a few success stories.
The advocacy team at the Association of Equipment Manufacturers had impressive plans to mobilize members in a pivotal election year with a multi-state bus tour. They hit a roadblock and worked quickly to keep the momentum going—virtually.
Running an association like a business, not a nonprofit, requires a good understanding of the financial viability of all your partners. That means asking some smart questions about how your members are faring in the current climate.