How an Association Is Paving the Way for Small-Business Recovery
The Arizona Small Business Association’s new statewide initiative aims to help the state’s small businesses regain their footing with free, customized online courses.
Lisa Boylan
Membership Pro Tip: Renew Now, Pay Later
Giving members the option of a dues grace period can be mutually beneficial.
Tips and Tools for Helping Members Manage Stress
The Massachusetts Society of CPAs goes the extra mile for members facing mental health issues and stress. Here are some of its leadership tips and proven tools to help members cope when they need it most.
Super Bowl Performance Brings Visual Language to Big Audience
Chosen by the National Association of the Deaf to perform at the Super Bowl pregame, a deaf performer brought down the house and amplified the need for visual language in a range of events and communications.
Membership Pro Tip: Engage Members From the Get-Go
Finding out what a member wants from your association as soon as they join establishes an immediate connection and creates a customized experience—for the member and the association. That’s a win-win.
An In-House Newscast Keeps Messaging Under Control
Hearsay posted on social media about association announcements before their official release can cause headaches. One association came up with a solution to counter misleading chatter and reassert itself as its community’s official news source.
A Virtual Advocacy Event With Surprise Benefits
The Alzheimer’s Association’s annual advocacy fly-in changed dramatically because of the pandemic—in many ways for the better. Its new incarnation includes inventive elements, a wider audience, and more flexibility.
Membership Pro Tip: A Low-Cost Way to Connect Members
Looking for simple, inexpensive ways to keep members engaged in a virtual world? Here’s one solution.
Tips for Navigating a New Membership Terrain
Associations long relied on the same channels to engage, recruit, and retain members. And then everything changed. Now what? A membership expert shares her ideas for switching course and finding new opportunities.
National Association of Manufacturers Campaign Counters Vaccine Hesitancy
The new NAM campaign is directly aimed at confronting Americans’ doubts and fears about getting the COVID-19 vaccine, amplifying the message that widespread vaccination is the way out of the pandemic and back to work.
