A newsletter became a free marketing resource for one association’s members to help them reignite their businesses after a particularly difficult time for the travel industry.
How do you take a time-consuming process like updating membership models and make it manageable and simpler to accomplish? One association found a way to streamline the process and get it done.
Looking at membership in a new way means being inclusive at every level and reimagining what a member is—and needs. Definitions and outdated molds need to be redefined and recast for a sustainable, holistic, and realistic membership strategy.
The priorities for membership pros in 2021.
Mentoring can help new board members feel included.
Volunteer tech know-how streamlines a complex project.
How to make member engagement easy, fast, and effective.
Like the butterfly effect, a small change can often have larger implications. The decision by the Entomological Society of America to change insects’ common names reflects its commitment to ensuring diversity, equity, and inclusion are real—and not fleeting.
Michele Sullivan—Fortune 100 executive, strategic business advisor, and author—regards the world from a different vantage point, which allows her to look for opportunities rather than problems, and to seek out the best in everyone.
Showing members you have their back during turbulent times keeps the community together and is a way to increase renewal, retention, and engagement.