The storm of COVID-19 is not over—far from it—but now is a good time to see what associations have achieved in demonstrating relevant value for members as the crisis continues. Here are a few success stories.
The advocacy team at the Association of Equipment Manufacturers had impressive plans to mobilize members in a pivotal election year with a multi-state bus tour. They hit a roadblock and worked quickly to keep the momentum going—virtually.
Running an association like a business, not a nonprofit, requires a good understanding of the financial viability of all your partners. That means asking some smart questions about how your members are faring in the current climate.
Sometimes sleep doesn’t happen. Three associations are banding together to raise awareness about effective treatments for insomnia during an online evening event.
One association switched from a cumbersome, one-size-fits-all new member onboarding process to a more personalized digital one and got excellent results with better member engagement and retention.
Fifty-three years ago, Martin Luther King Jr. addressed the American Psychological Association’s annual meeting during a time of racial unrest and division in the United States. He called on APA’s members to use their professional abilities to eliminate racial injustice and bias.
One association recognized well before the global pandemic that its members needed resources to help them manage stress, depression, and other mental health issues. Then COVID-19 hit, and the online resource became timelier than they ever anticipated.
As the country confronts two overwhelming crises, the need for organizational cultures that prioritize diversity and inclusion has never been greater, says one association D+I leader.
Wondering what to do about member incentives during a global pandemic? You’re not alone. Here are some tips and real-world examples to help you navigate this tricky question in difficult times.
A snapshot of leading associations reveals that successful member engagement in a crisis environment requires a more personal touch that speaks to both the head and the heart.