A snapshot of leading associations reveals that successful member engagement in a crisis environment requires a more personal touch that speaks to both the head and the heart.
A new Twitter feature that allows users to limit replies to posts may have some appeal for associations or their CEOs. But ultimately, authentic engagement matters more.
Once face-to-face meetings start taking place again, health and hygiene are going to be a top priority. A new report offers ideas, processes, and protocols and how they could play out in various elements of in-person events.
Much of the advice about reopening the office has focused on the logistics of floor plans, cleaning, and new norms. Now, experts discuss the practical policies related to smoothly managing your people and addressing their concerns as they come back.
When everything changes overnight, there isn’t time for surveys or focus groups. Associations have to move quickly from “What do we do?” to “Here’s the plan.” One association’s rapid response helped its members with a daunting—and counterintuitive—migration online.
For some associations, the growing reliance on digital communication could prove a problem for areas where there are gaps in broadband access. It may be worth considering whether your communication options are leaving anyone out.
COVID-19 may inspire (or force) association leaders to go on the job hunt. Candidates and search committees alike will need to adjust.
Organizations facing budget shortfalls after coronavirus closures and cancellations are looking for ways to increase nondues revenue. Experts suggest going back to basic economics: Find out what members and sponsors need and supply it.
One association decided to revamp its online member community to align better with a recent rebranding. Member input and leadership buy-in were key to the successful relaunch, which happened at an especially crucial time.
Laptops, monitors, and other devices went home with employees months ago, and your organization may have had to support other remote tech needs along the way. An IT association says asset management is necessary now, before workers return to the office.