Failures are inevitable. But, as former Kickstarter CEO Yancey Strickler explains, taking a few chances is essential for an organization's survival.
It’s no secret that podcasts are rising in popularity. Here’s how the American Camp Association created its CampWire podcast as an extension of the content it’s already producing.
A new survey from Pew Research Center indicates that young people use online platforms very differently than they did just a few years ago. Here are a few examples from associations that have made changes to their digital strategy, embracing Snapchat, YouTube, and Instagram to recruit and engage younger members.
When your organization’s website, app, or newsletter doesn’t work the way it’s supposed to, it potentially creates a frustrating experience for your members. As with traditional membership issues, those problems can add up.
Not as much as you might think, according to recent research. Finding talent should have less to do with get-to-know-you rituals and more with identifying the needs an organization is hiring for. Not long after I graduated from college, I went on a job interview. I did the appropriate research on the publication. I wore […]
A recent report found that associations are facing new challenges when it comes to managing their conference content. A look at three ways associations can develop a content strategy that is not only manageable but also serves up what attendees want.
Associations that want to retain donors and increase donations should consider creating a donor engagement plan.
The Society of Women Engineers built an integrated marketing and advocacy campaign from century-old letters found in its archives. Those materials are now the foundation of a marketing campaign that’s growing membership and driving advocacy.
From a growing diversity of content consumption to a push toward subscription models in the for-profit space, Mary Meeker’s Internet Trends report has a little bit of everything—and a few of those trends are particularly important for your association to consider.
Now that the world is moving faster, strategic plans risk getting stale quick. Smarter thinking about data and agility can help.