Today’s Coronavirus Tracker

Current updates on association response to the global COVID-19 crisis, along with a roundup of conference, travel, and business news and information.

Udderly Good Timing for Milk Campaign

“Got milk?” The question, first posed to American consumers in 1993 by the California Milk Processor Board, is being asked again by the Milk Processor Education Program (MilkPEP).

The pandemic has seen people reaching for familiar comforts—and for many Americans, that means drinking more dairy milk. Sales had been lagging thanks to the rise of dairy alternatives like almond- and soy-based beverages. But retail milk sales were up 8.3 percent from January through July 18. (Sales were down 2.3 percent during the same period in 2019.)

“I’ve been so inspired by how people have creatively embraced milk this year,” said Yin Woon Rani, CEO of MilkPEP, in a news release. “From whipping Dalgona coffee to running a mile with a glass of milk in-hand, today’s TikTok-ers are finding more ways to connect with milk. All the milk love inspired us to reimagine ‘got milk?’ for today’s social-first generation.”

(stefbennett/iStock/Getty Images Plus)

The campaign will rely heavily on social media: TV commercials will showcase internet videos of people getting creative with milk, and Olympic gold medalist Katie Ledecky swims with a glass of milk balanced on her head in a TikTok spot.

Recent Headlines

(skynesher/E+/Getty Images Plus)

Shut Down by the Coronavirus, Philadelphia’s Convention Center Prepares to Reopen (The Philadelphia Inquirer, 08/04/20) “The Convention Center is already retrofitting its three-block-long behemoth in Center City for a hybrid future. Over the last four months, the state-run meeting hall has installed $3 million in sanitary upgrades, said John McNichol, who oversees the operation. That includes automatic, ultraviolet sanitizers that run underneath the escalator handrails, souped-up air-filtration systems, antimicrobial film on the door handles, and touchless controls in the restrooms. ‘If you can dream it, we’re looking at it,’ McNichol said.”

The Workforce Is About to Change Dramatically (The Atlantic, 08/06/20) “If white-collar workers are told the downtown office is forever optional, some will take their superstar-city jobs out of superstar cities. That much is obvious. But these shifts, even if they are initially moderate, could lead to more surprising and significant changes to America’s cultural, economic, and political future.”

How the Pandemic Can Turn Bad Bosses Into Good Ones [paywall] (Wall Street Journal, 08/02/20) “Even the most stuck-in-their-ways managers in these difficult times have to admit they don’t know beans about where any employee is coming from or what that individual faces at home. All they know is that they better find out about any obstacles to that employee’s working at his or her best. Managing, therefore, can no longer be about whether the employee is doing the job the way the manager thinks it should be done. Instead, the focus shifts to results, however they are reached.”

Current Incidence Statistics

Source: Johns Hopkins Center for Systems Science and Engineering. Data sources include the World Health Organization, U.S. Centers for Disease Control and Prevention, European Center for Disease Prevention and Control, and National Health Commission of the People’s Republic of China, as well as local authorities, medical sources, and news reports.