The Greater Fort Lauderdale/Broward County Convention Center in Fort Lauderdale, Florida, will complete a massive expansion in 2025. See how associations can leverage improvements like these to boost their own bottom line.
As sponsors place more value on content and thought leadership offerings, associations must retool their sponsorship programs to meet those needs and generate nondues revenue. Doing this will also require reframing the relationships they have with sponsors.
The dollars your association takes in are the obvious measure of revenue success. But on your way to growth, what data should you be watching? Start by identifying meaningful numbers around your strategic goals.
Associations are known for having a hard time letting go of programs and products. But creating a strong product portfolio means being thoughtful about eliminating underperformers and focusing on those that move the association forward.
At the start of the pandemic, many associations offered discounts to members on their products and services. But that is not a sustainable model moving forward. Instead, groups need to align value with pricing.