magazine
Editor's Note: A Hopeful Moment
The role that government relations teams play during presidential elections.
Ready To Run: Government Relations in 2016
The 2016 race proves that political campaigns are more full of surprises than ever. In response, association government relations strategies need to be nimbler and better prepared to leverage every advocacy opportunity.
Organizational Culture: The Moment for Change
New CEOs have a golden opportunity to embark on the difficult work of changing organizational culture. But it doesn’t last forever. These four lessons from CEOs who have been there can help others seize the day.
Joe Pulizzi: Seven Questions to Ground Your Content Strategy
According to Content Marketing Institute Founder Joe Pulizzi, developing a solid content marketing plan starts with at least seven initial questions.
Content That Clicks: Build Your Strategic Content Marketing Plan
Members and prospects often complain that associations push marketing messages to them without thinking about whether they’re relevant. Organizations have plenty of content to share, but knowing its purpose, place, and intended audience can help shape a strategic content marketing plan that helps you deliver on member needs and build deeper relationships.
Executive Summary: Caitlin M. Couture, CAE
The Society of Interventional Radiology's senior manager of volunteer engagement and development is obsessed with blogging and mentoring.
Crowdsource: Fun at the Falls
An AMC takes a break for planning and play.
Comings and Goings: November/December 2015
A roundup of new hires and other personnel moves in the association industry.
Global Spotlight: Essential Steps for Global Partnerships
Know yourself, your target region, and your options when starting global partnerships.
Strategy Session: Where To?
Expanding global reach with a simple matrix.
CEO to CEO: Accomplishments to Admire
What did your association accomplish in 2015 that you’re proudest of?
3 Lessons: Sound Management
Lane Velayo, CAE, the executive director of the Indiana Music Education Association in Indianapolis, knows the value of improvisation.
Tech Memo: Data Diagnosis
Better advocacy through community health stats.
Talking Tech: Leverage Your Learning
Online learning can encompass much more than certifications, as Barry Kelly, CEO of Thought Industries, explains.
I Can’t Live Without My… Unroll.Me
Unroll.Me can help you get a handle on all the junk mail piling up in your inbox.
New Money: Chemical Reaction
A few years ago, the American Chemical Society found itself in the same place as many other associations. Its sales and marketing teams were operating in silos and without the benefit and guidance of data.
Good Counsel: Plan to Fail
Your association will suffer a cybersecurity breach. Are you ready?
Associations USA: Illinois
Associations are everywhere. Here’s a snapshot from Illinois.
Idea Bank: Meaningful Mapping
The American Bankers Association cashes in on a trove of mapping data.
The Fix: The Skinny on “Slamming”
Beware an increasingly common scheme in the energy industry by which fraudulent salespeople try to switch customer contracts without their approval.
Rules of Engagement: Tune In to New Ideas
Concepts from the world of public broadcasting that might come in handy for association execs.
Data Nugget: How Do You Renew?
A look at the various payment options associations offer to members for their membership dues.
Meetings Memo: Helping Hand
How the meetings industry is giving back to its own.
Membership Memo: Tell Your Friends
A sense of belonging can spur member referrals.
Destination: Milwaukee
Brew City offers cultural venues, unique team-building activities, and a convenient convention center.
Books: Sayonara, Silos
The Silo Effect talks up the importance of breaking down organizational barriers.
Career Coach: What’s Next?
Steps to take when you decide it’s time for something new.
Learning: Data Dive
Why big data is a big deal, according to The Human Face of Data author Rick Smolan.
Association Agenda: Roll Back the Cadillac Tax?
Planned tax on healthcare plans already pinching employers.
Brought to You By… Chocolate
In sometimes surprising ways, associations play direct and indirect roles in bringing the products, services, and activities of daily life to people around the world. Including chocolate.
