magazine
Editor's Note: No Compromises
Thinking differently about planning events after planning a wedding. I must have been absent the day the universe handed out event-planning skills. I find putting together even a garden-variety birthday party challenging. So over the past year and a half, I’ve played a largely supporting role to my daughter in planning her wedding for this […]
Long Live The Learning: A Year-Round Content Strategy
The valuable knowledge delivered at your conferences deserves a life that lasts longer than a few days. From livestreaming and hashtags to webinars and podcasts, associations are getting savvier at making conference wisdom part of a year-round content strategy that adds value for attendees and engages a wider audience. For association professionals taking time away […]
Attendee-Friendly Site Selection
Your choice of a meeting location shouldn't be all about you. Just as important is how a destination will improve the attendee experience. From affordability to convenience to at-the-ready technology, your attendees' expectations are rising. Here's how to deliver on them.
Member Acquisition: Follow the ROI
Membership is growing for many associations, but they're not all seeing the same return on investment for member acquisition. With new digital marketing tactics and growing sophistication in reaching members in their favorite social media channels, associations are finding ways to both recruit broadly and target narrowly, resulting in high-value returns.
Global Strategy: Wading Into International Waters on a Small Scale
Developing a successful global strategy is difficult even for the largest associations. So imagine doing it with a staff of 25 or fewer. Here are stories of associations that haven't let staff size stop them from serving their members and meeting their strategic goals around the world.
Executive Summary: Laura Ransone
Laura Ransone, the director of membership & events at the Washington, DC-based Women in Government Relations (managed by Interel + AMG), is working on her MBA.
Ask the CEO: Veronica Cunningham
Veronica Cunningham, executive director, American Probation and Parole Association, answers questions from APPA member Reyna Cartagena.
Comings and Goings: September/October 2017
A roundup of new hires and other personnel moves in the association industry.
Global Spotlight: Credentials for Credibility
An association offers new initials to international members.
Crowdsource: Tech's Second Life
Computer recycling programs offer secure sustainability.
Power of A: Data Basics
The Association for Corporate Growth's new database, GrowthEconomy.org, takes the jargon out of advocacy.
Board Smarts: Trickle-Down Governance With an Online Board Portal
An online board portal boosts collaboration and security for the Association of Independent Colleges and Universities of Pennsylvania.
CEO to CEO: New Conference Tricks
What one new thing are you implementing at a conference that you're most excited about?
3 Lessons: Team Player
Johnnie White, CAE, the senior director of global education, meetings, and strategic partnerships for the American Academy of Otolaryngology, says successful leaders don't go it alone.
New Money: Cash for Cranberries
A committed board is the key to a successful capital campaign for the Wisconsin State Cranberry Growers Association.
Idea Bank: Kid Meets Lamb
The American Sheep Industry Association's newspaper-style publication teaches children about sheep.
Good Counsel: Plan for Uncertainty
Meeting planning tips for unpredictable times.
Data Nugget: Running Low on Liquid Reserves
Why nonprofit organizations should be saving more liquid reserves in their rainy day funds.
Tech Memo: Content Connections Through Taxonomy
How a taxonomy helps web users find their way, according to Layla Masri, president of Bean Creative.
I Can't Live Without My… BuzzSumo
The online tool BuzzSumo lets you track what's trending in your space.
Data Nugget: Security Worry
An increased number of enterprise organizations are reporting cyberattacks. Is your organization one? 53% The percentage of enterprises that reported an increase in cyberattacks in 2016 Cyberthreats are a growing concern for organizations, and IT security professionals see more trouble ahead. Four out of five expect to experience a cyberattack in 2017. The use of […]
Membership Memo: Up Close and Personal
Use personas to get to know members. Here's how the National Association of Realtors is doing it with its 1.3 million members.
Data Nugget: Morning, Noon, or Night?
The question of timing, when it comes to email marketing.
Destination: Vancouver
Vancouver, British Columbia's largest city, delivers on expectations.
Data Nugget: From Data to Action
How event planners use data gathered from the event after the fact.
Meetings Memo: Exhibitor Engagement
How one association worked to improve its relationship with exhibitors by launching a new department.
Books: Extraordinary Impact
Create moments to achieve business goals, authors Chip and Dan Heath argue in their new book.
Career Coach: Social Media Do's and Don'ts
Career advice on social media strategy from certified coach Rob Moran.
How I Got Here: Kim Grimm
Kim Grimm, the interim executive director of the National Association for Catering and Events in Columbia, Maryland, has a long history with associations.
Foundation Report: From Foresight to Action
ASAE Foundation's future-focused research forecasts change drivers.
Brought to You By… Hiking
In sometimes surprising ways, associations play direct and indirect roles in bringing the products, services, and activities of daily life to people around the world. Including hiking.
