Thinking differently about planning events after planning a wedding. I must have been absent the day the universe handed out event-planning skills. I find putting together even a garden-variety birthday party challenging. So over the past year and a half, I’ve played a largely supporting role to my daughter in planning her wedding for this […]
The valuable knowledge delivered at your conferences deserves a life that lasts longer than a few days. From livestreaming and hashtags to webinars and podcasts, associations are getting savvier at making conference wisdom part of a year-round content strategy that adds value for attendees and engages a wider audience. For association professionals taking time away […]
Your choice of a meeting location shouldn't be all about you. Just as important is how a destination will improve the attendee experience. From affordability to convenience to at-the-ready technology, your attendees' expectations are rising. Here's how to deliver on them.
Membership is growing for many associations, but they're not all seeing the same return on investment for member acquisition. With new digital marketing tactics and growing sophistication in reaching members in their favorite social media channels, associations are finding ways to both recruit broadly and target narrowly, resulting in high-value returns.
Developing a successful global strategy is difficult even for the largest associations. So imagine doing it with a staff of 25 or fewer. Here are stories of associations that haven't let staff size stop them from serving their members and meeting their strategic goals around the world.
Laura Ransone, the director of membership & events at the Washington, DC-based Women in Government Relations (managed by Interel + AMG), is working on her MBA.
Veronica Cunningham, executive director, American Probation and Parole Association, answers questions from APPA member Reyna Cartagena.
A roundup of new hires and other personnel moves in the association industry.
An association offers new initials to international members.
Computer recycling programs offer secure sustainability.
The Association for Corporate Growth's new database, GrowthEconomy.org, takes the jargon out of advocacy.
An online board portal boosts collaboration and security for the Association of Independent Colleges and Universities of Pennsylvania.
What one new thing are you implementing at a conference that you're most excited about?
Johnnie White, CAE, the senior director of global education, meetings, and strategic partnerships for the American Academy of Otolaryngology, says successful leaders don't go it alone.
A committed board is the key to a successful capital campaign for the Wisconsin State Cranberry Growers Association.
The American Sheep Industry Association's newspaper-style publication teaches children about sheep.
Meeting planning tips for unpredictable times.
Why nonprofit organizations should be saving more liquid reserves in their rainy day funds.
How a taxonomy helps web users find their way, according to Layla Masri, president of Bean Creative.
The online tool BuzzSumo lets you track what's trending in your space.
An increased number of enterprise organizations are reporting cyberattacks. Is your organization one? 53% The percentage of enterprises that reported an increase in cyberattacks in 2016 Cyberthreats are a growing concern for organizations, and IT security professionals see more trouble ahead. Four out of five expect to experience a cyberattack in 2017. The use of […]
Use personas to get to know members. Here's how the National Association of Realtors is doing it with its 1.3 million members.
The question of timing, when it comes to email marketing.
Vancouver, British Columbia's largest city, delivers on expectations.
How event planners use data gathered from the event after the fact.
How one association worked to improve its relationship with exhibitors by launching a new department.
Create moments to achieve business goals, authors Chip and Dan Heath argue in their new book.
Career advice on social media strategy from certified coach Rob Moran.
Kim Grimm, the interim executive director of the National Association for Catering and Events in Columbia, Maryland, has a long history with associations.
ASAE Foundation's future-focused research forecasts change drivers.
In sometimes surprising ways, associations play direct and indirect roles in bringing the products, services, and activities of daily life to people around the world. Including hiking.