
magazine

Back From the Brink: Surviving an Association Near-Death Experience
What does it take for an association to come back from a near-death experience? Following substantial declines in revenue and membership, three associations changed course and restructured their business, leading to a more prosperous future. Their turnaround stories have a lot in common.
Survival Guide For A Hot Job Market
It seems as though everyone is hiring these days, and talented professionals have abundant job opportunities. Amid heightened competition for talent, smart associations are adjusting their recruitment strategies, increasing their focus on retaining the staff they have, and looking at new ways to harness an effective team—even if everyone isn’t on the payroll.
Why Creative Recruiting Matters
When recruiting in a hot job market, “you have to get a little more creative,” says Tracy Hollamon, PRC, senior recruitment specialist at the American Society of Anesthesiologists. Here are three ways she’s powering up hiring at ASA.
Dive Into the Creative Pool
A creative approach that your association can use to think differently about an issue.
Creativity Where You Least Expect It
Programs and activities that tend to cleave to the traditional—board meetings, sponsorship, and grassroots advocacy—can go from formulaic to fresh when staff employ creative thinking. Here’s a look at what emerged when three associations looked past the predictable to the possible in these areas.
Executive Summary: Dennis Tanimoto, CAE
Dennis Tanimoto, CAE, the president and CEO of the Hawaii Credit Union League in Honolulu, is a vintage pen collector.
Ask the CEO: Jan MacLean
Jen MacLean, executive director of the International Game Developers Association, answers questions from IGDA member Livio De La Cruz.
Comings and Goings: July/August 2018
A roundup of new hires and other personnel moves in the association industry.
Global Spotlight: Ghana on the Horizon
The National Black MBA Association explores future business in West Africa.
Crowdsource: Puerto Rico: The Next Chapter
The American Fisheries Society helps a fledgling affiliate pick up the pieces in Puerto Rico.
Power of A: This Is Girl Power
With a successful program, Soroptimist International of the Americas teaches teens to chase their dreams.
Board Smarts: Leap to Leadership
Rising stars build soft skills for the boardroom.
CEO to CEO: Work-Life Balance
How do you achieve work-life balance while traveling for work?
3 Lessons: Think Big
Rupen Shah, the Director of IT for the National Apartment Association, aims high and won’t give in to naysayers.
New Money: When a Fed Grant Ends
Opportunities and challenges with state-level fundraising.
Idea Bank: Pushing the Zzzzz’s
How the American Academy of Sleep Medicine Foundation promotes student sleep with a video contest.
The Fix: Money and Members
Tom Aley of Naylor Association Solutions explains how nondues revenue generators can bring in money for the association while also supporting members. How can nondues revenue generators boost the value of membership? It’s probably stating the obvious, but associations invest nondues revenue into services like education, conferences, and other programs designed to help an association’s […]
Associations USA: Oregon
Associations are everywhere. Here’s a snapshot from Oregon, the beaver state.
Good Counsel: Watch Out for IP Gaps
Don’t forget these three intellectual property protections.
Data Nugget: Room to Innovate
Where associations are focusing their innovation efforts.
Tech Memo: Purple People Power
How an analytical mindset can drive change.
Talking Tech: Smart Content Curation
Artificial intelligence is no longer a technology of the future. As Amith Nagarajan, executive chairman of rasa.io, explains, AI can be used now to create personalized member experiences, particularly with content.
I Can’t Live Without My… Nimble AMS
This association management system keeps real-time data at the ready.
Data Nugget: A Cloudy Sky
Many organizations are migrating IT infrastructure to cloud-based environments, but that change comes with some cybersecurity risks. Here are a few hard truths about storing data in the public cloud.
Membership Memo: Peak Performance for Chapters
Help chapters reach their full potential.
Rules of Engagement: Perfect Timing for Renewal Reminders
Renewal reminders work best when received at the right moment.
Meetings Memo: Local Invite
Welcome host-city residents to your conference.
Destination: Mobile, Alabama
Discover why this Gulf Coast city is a cultural gem.
Books: Take the Long View
The perils of bowing to short-term pressures, according to the book Go Long.
How I Got Here
Christina Martin, the director of membership forums for the American Society of Health-System Pharmacists in Bethesda, Maryland, came to the association space after spending time in the field.
Career Coach: Back on Track
Four steps for maintaining motivation.
Association Agenda: Certifications in the Hot Seat?
Associations are getting snagged by states scrutinizing licensing.
Brought to You by… Accordions
In sometimes surprising ways, associations play direct and indirect roles in bringing the products, services, and activities of daily life to people around the world. Including accordions.