To help offset financial losses from pandemic-related cancellations, some associations launched new revenue-generating products—and they did it fast. Those that succeeded followed a common formula: identifying a need, listening to members, and responding with speed and flexibility.
Pivoting to produce new revenue quickly isn’t easy. Here, association experts offer advice to make your journey less bumpy.
What will work look like when some employees return to the office and some stay permanently remote? Making plans while aiming at a moving target has not been easy, but associations are putting pieces in place for a revised workplace, perhaps forever changed by the pandemic. Here is a glimpse of what’s happening so far.
This year won’t bring the complete recovery for face-to-face meetings that many have hoped for. But things are looking up. Associations have learned to be creative, innovative, and safe while bringing attendees together.
How a super-sized event kept its regional feel.
Tips on choosing the right management option.
What new leadership strategy worked for you in 2020 that you plan to use this year—and beyond?
A new course goes virtual and reveals a new revenue source.
Video provides connection, emotion, and authenticity, says the CEO of a video-sharing platform.
Behavioral data reveals member preferences for the American Society for Microbiology.
Prioritize engagement packages over the expo hall.