Money & Business

Social Media Roundup: Email Marketing 101

By / Jul 3, 2013 (iStockphoto/Thinkstock)

Within seconds you can send an email and reach hundreds, but what is the purpose? Before you push the send button, consider whether your email is relevant to the receiver. Also: Create a strategy to ensure that you don’t run out of food at your next event.

Concerned that too many of your emails are ending up in the junk folder? Then it might be time to revisit your email marketing strategy.

That and more in today’s Social Media Roundup:

Trusted Sender

Don’t let your emails end up in the spam folder. When it comes to email marketing, the most important thing is the content of your email. “We’re all familiar with the annoying experience of receiving pointless emails, so don’t send them out. Make sure your emails are likely to be of interest to your recipients. This should be obvious, really,” writes Alex Aspinall for B2B Marketing, who also offers other useful ideas on the matter. Ensuring that the content of your emails is relevant to your recipients will make you a credible, well-trusted sender.

Never Run Out Of Food

Running out of food can be a disaster for an event planner. You’ve spent weeks, perhaps months, reviewing all the details for your event. But then the unexpected happens—all the food is gone. You can never know exactly what’s going to happen, but by planning ahead you can be better prepared to deal with a food shortage. On Cvent’s Event Planning blog, Anne Thornley-Brown suggests adding some buildup to the main course: “Start the buffet line with bread and dinner rolls as guests tend to take smaller portions of other items if their plates aren’t empty. Salad would be another excellent item to place near the front of the line.”

Have you ever had a food shortage at an event, and, if so, how did you handle it? Let us know in the comments.

Jasmine McGee

Jasmine McGee is a contributor to Associations Now. More »

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