You probably noticed rumblings of change in your association’s ranks as long as a decade ago, so we’ve long known this was going to happen. As of the first quarter of 2015, the millennial generation (ages 18 to 35 in 2015) now makes up the largest portion of the U.S. workforce and, by extension, your association’s market of members and prospects. Time marches on.

U.S. Workforce by Generation

Millennials: 53.5 million

Gen-xers: 52.7 million

Baby boomers: 44.6 million

Silent generation: 3.7 million

Source: Pew Research Center

(Tim Pannell/Fuse/Thinkstock)