As all successful communicators know, listening is key. That holds true during discussions with your association’s members, who want to know that you are paying attention to their needs as they help build your organization. But what happens when there are hundreds or thousands of voices to be heard? Plot, a new feedback program, could help your organization cut through the digital noise and improve the way you help your members.

Launched Tuesday, Plot is in-product software that makes it easier for people to provide feedback to organizations, companies, and businesses.

The program has a variety of options for collecting data, ranging from in-page comment boxes and voice recordings to happy, neutral, or displeased emoticons.

Users can also allow their screen activity to be recorded, letting organizations see exactly when and where problems are arising with registration or payment processes.

You can use the new program for free with the first 1,000 visitors. After that, there are fees, depending on your association’s usage.

Tweet of the Day:

10 Things Associations Need to Know About Upcoming Changes to LinkedIn Groups http://t.co/lWcUhqh7ZX #assnchat

— maggielmcg (@maggielmcg) October 7, 2015

Don’t miss your chance to connect. LinkedIn announced it will be making changes to its Groups features. Any change requires operational adjustment, and it’s easy for organizations to fall behind. In a new blog post, Maggie McGary shares the most notable of these LinkedIn changes, so your organization won’t be left in the virtual dust.

Other Good Reads:

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Homeowners are ready to tear down walls, whether they have permission or not. See how states are trying to step in and ease tensions between residents and homeowner associations.

One trade group is putting its foot down. The American Apparel and Footwear Association is urging the United States to label e-commerce giant Alibaba’s online market Taobao a “notorious market for counterfeit goods.” Wall Street Journal reporters Gillian Wong and Kathy Chu explain why.

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