It’s becoming more common for associations to offer childcare and other family-friendly amenities at meetings to make to make it easier for parents to attend.

Destinations International is taking this idea to the next level by encouraging attendees to bring their children to its July 2018 annual convention in Anaheim to learn more about the destination marketing industry and participate in activities to better understand what their parents do for a living.

Destinations International is also making sure the experience involves more than a meal and an education session. Children will have the chance to participate in the meeting’s community service program. This year, Destinations International is working with Bruno Serato, the owner and chef behind Anaheim’s White House Restaurant—which feeds more than 3,500 hungry children for free every night—to make meals and distribute them.

Along with learning and volunteering, the children will do something else that grownups do at conferences: enjoy the host destination. Family-friendly evening programming will feature a Moana movie night, complete with s’mores, popcorn, and face painting.

Destinations International hopes that the program will help participants of all ages make lasting connections.

“We all know that when you go to conferences, you build these strong bonds with other attendees,” said Colleen Phalen, CMP, CEM, executive vice president, program development and meetings, Destinations International, to PCMA. “It would be great to have your family be able to build those bonds, too.”

(4x6/Getty Images)