Lunchtime Link Roundup: Engagement Points to Consider
Membership

Lunchtime Link Roundup: Engagement Points to Consider

From fighting boredom to tempering expectations: five bloggers' thoughts on engagement

Working with your members, your audience, or the people around you can prove to be a major challenge if you don’t know how to engage them properly. Some thoughts on the matter from the blogosphere:

Attendees will only put up with so much boring information before they are ready to revolt.

  • Don’t be boring: Jeff Hurt of Velvet Chainsaw Consulting has a warning for those leading boring conferences with limited usefulness — you could be turning your attendees into zombies. “Countless conference hours are wasted due to boring, ineffective presentations,” he writes. “Attendees will only put up with so much boring information before they are ready to revolt.”
  • Step away from the slideshow templates: Amber Naslund of Brass Tack Thinking and SideraWorks thinks event organizers should stop requiring speakers to use specific slideshow templates in their presentations — something she says leads to mediocre engagement. “You aren’t going to weed out bad design, weak content, or sales-heavy presentations with a slide template,” she claims. “Those are human problems that are driven by the speaker, not problems with the tools or the delivery mechanisms.”
  • Don’t rest on your laurels: Anna Caraveli, founder of Connection Strategists, warns of associations that look back at their greatest successes a little too fondly: “They cling to inflexible, top-down governance and staff models that make it impossible for the association to understand, track or respond quickly to changing member needs or adjust course to pursue developing opportunities.” Her blog post contains a picture of a dodo. You don’t get any more direct than that.
  • Hop on Facebook: Frank J. Kenny, faculty member at the U.S. Chamber Institute for Organization Management, did a must-watch video interview with the Pendleton, Oregon Chamber of Commerce’s Lisa Farquharson on her organization’s success story — the group’s Facebook page managed to get 5,000 likes.
  • Temper expectations: Jeffrey Cufaude of Idea Architects calls out those who are too quick to criticize slow responsiveness or disengagement. He suggests, instead, setting clear expectations. “No universal standard for responsiveness exists. Instead, each of us needs to articulate our normal timeframe,” he writes. “Call my voicemail and you’ll be told that I will respond within 24 hours.”

Are your messages “boring”? If so, what are you trying to do to solve that?

Ernie Smith

By Ernie Smith

Ernie Smith is the social media journalist for Associations Now, a former newspaper guy, and a man who is dangerous when armed with a good pun. MORE

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