Social Media Roundup: Solve Your Messaging Problem

Do you have a messaging problem? Perhaps you should re-do your promotional video. Also: Target the top brass.

If your messaging is a little off these days, maybe it’s it’s time to cut through the noise. Some thoughts on that in today’s Social Media Roundup:

Your video is boring

Trying to promote your conference via YouTube, but having issues with reach? Consider this list from video-hosting company VidYard, which warns about, among other things, the dangers of overbranding: “It’s great that you want to brand your video, but you don’t want to make it look like the only reason you created a video was to show your logo,” writes the company’s Steph Goodman. (ht @DonnaEngage365)

Your message is too complex

Simplify, simplify, simplify. Maggie Crowley of Viktorix offers a series of tips about event promotion, but the one that stood out to us was “keep your message simple.” Simplicity is key to solving a messaging problem! “People are busy,” she writes. “Make it easy for them to understand your message, and they will! Most importantly, keep it consistent across each tool that you use to promote your event.” (ht @pcmaconvene)

You’re targeting the wrong people

What if you’re trying to influence a decision on meeting location? Be sure you’re targeting the person at the top, says Karyl Leigh Barnes of Development Counsellors International. “Knowing who to target and proactively influencing the ultimate decision maker makes a difference when it comes to winning business,” she writes. “For associations, the board of directors is most often the final decision maker on a meeting location, while corporate meetings planners indicated that CEOs most frequently made the ultimate decision on meeting locations.” (ht @nmkazi)

What cool stuff have you seen online today? Let us know in the comments.

(TMG archive photo)

Ernie Smith

By Ernie Smith

Ernie Smith is a former senior editor for Associations Now. MORE

Got an article tip for us? Contact us and let us know!