Social Media Roundup: The Perks of Starting Fresh
The recently launched Internet Association plans to blaze its own advocacy trail. Also: The biggest mistakes you can make with LinkedIn.
Admit it, when you know someone that’s just getting started, you get a little envious.
They won’t have the institutional cruft that your association might already have. Words like “nimble” and “pivot” still apply to them in a way that they wouldn’t apply to a more established organization. They may lose these fresh-faced advantages in the long run, but for now, it’s what helps them stand out.
That’s why the Internet Association is worth keeping an eye on. That and more in today’s Social Media Roundup:
New Association, New Ideas
Q&A: The Internet Association’s president and CEO Michael Beckerman talks about getting started: ow.ly/fpbN7— SmartBrief Scoop (@SmartBriefScoop) November 20, 2012
“The largest foe is just a misunderstanding of how the internet works.” The Internet Association is perhaps the highest-profile association launch this year, so clearly association executives are keeping tabs on what the group, founded in the wake of the Stop Online Piracy Act’s failure, is doing. That’s why AdWeek‘s Katy Bachman took some time with Michael Beckerman, the budding organization’s president and CEO. Beckerman says it’s not going to base its advocacy approach on any other association’s already-set model but will create its own. “We’re going to be hyperlocal in the way we approach members of Congress,” he says. “Most other industries lobby based on the states where they have offices or employees. Our companies don’t have employees in every single town, but we’re touching small businesses in every town across America.” (ht @SmartBriefScoop)
You’re Doing it Wrong
LinkedIn may be a popular network, but there’s a good chance you’re not using as effectively as you could. Fortunately, Business Insider‘s Alyson Shontell reached out to LinkedIn’s senior manager of corporate communications, Krista Canfield, who offers a few tips on doing it right. “A bare-bones profile on LinkedIn suggests that your employee and your company may not have stellar online networking skills, so encourage your people to fill out their profiles so they are 100 percent complete,” Canfield says. (ht @TEgly)
How is your LinkedIn page looking these days? How can your association emphasize the value of a strong presence on the network? Tell us all about it in the comments.