Social Media Roundup: A Leader’s Mission Should Be To Serve

Social Media Roundup: A Leader’s Mission Should Be To Serve

Why member service should come before self-interest, Jeffrey Cufaude says. Also: Hollywood's award season serves as inspiration for event professionals.

Being a leader can be multifaceted position. In the association world, leaders know it’s all about making decisions, being innovative, and serving members. But have some lost their innovative eye? If so, Jeffrey Cufaude has a message for them.

That and more in today’s Social Media Roundup:

Let’s be better

Does it feel like self-interest is winning out over member interest? Idea Architects’ Jeffrey Cufaude poses the question, relaying an anecdote of a recent meeting he attended with staff and leaders of a professional association. According to Cufaude, the association’s mission and vision were more profit-oriented than focused on serving its members’ needs. During the meeting, he learned how business-oriented professional associations have become. “Truth be told, a significant percentage of association strategic planning sessions could yield mission and vision statements just like this. Let’s kill the competition and make us number one,” he writes. He brings the attention back to the most basic purpose for professional associations: What can associations do to better serve their members? (ht @karinhedet)

Steal Some Inspiration From Hollywood

Award-show season is one of the most anticipated times of the year for Hollywood. Event professionals can take notes from the organization and scheduling of these lengthy shows. They engage a wide audience, from their attendees to TV viewers at home and, of course, social media critics. The Social Tables blog put together a list of some of the most inspiring Hollywood award-show looks. And for more inspiration, check out Biz Bash‘s roundup of the HFPA’s 70th Annual Golden Globes after-parties. (ht @socialtables)

What cool stuff have you read online today? Let us know in the comments.

Anita Ferrer

By Anita Ferrer

Anita Ferrer is a contributor to Associations Now. MORE

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