Association’s Video Contest Shines Spotlight on Small Businesses
The contest, sponsored by the National Federation of Independent Business, will offer small-business owners a way to share their start-up stories. And NFIB hopes it showcases the value of membership.
Through a new video contest, the National Federation of Independent Business is aiming to help small-business owners gain national exposure as well as introduce a wider audience to the benefits of NFIB membership.
The organization is inviting the owners of any independent business with 500 or fewer employees to submit a video detailing how they started and built their business.
“We recognize the challenges and struggles that our small businesses go through every day and that each one has a unique story to tell in how they built it,” said Kerri Bryant, NFIB’s director of marketing, “so we created the ‘How I Built My Business’ video contest to give those small-business owners an opportunity to tell us their story and at the same be rewarded for their hard work.”
At the end of each week in February, video submissions will be judged by NFIB staff members, who will post three winning videos on the organization’s website. Those winners will also receive a complimentary one-year membership to NFIB. By the end of the month, the 12 winning videos will be judged by visitors to NFIB’s site, and the grand prize winner will receive $5,000.
The website postings will give the winners exposure on a national platform. And the cash prize and free memberships are meant to help small-business owners who are frequently challenged with monetary issues, Bryant said. “By doing a cash prize, it allows [the winner] to use the money for what they need most to run their business,” she said.
NFIB hopes that the video contest will help inspire small-business owners around the country as they hear about challenges and success stories within their industry, and that it will demonstrate the resources NFIB has to offer both current and potential members.
“We thought it would be a unique opportunity for them to tell us their story with the emotional appeal that goes along with ,” Bryant said. And “we invite [small-business owners] to familiarize themselves with NFIB, so we can further assist them with their challenges and saving time and money.”