Social Media Roundup: The Evolution of Swag

How a convention brought to life the lightest gift bag of all: a virtual one. Also: tips on using Facebook to promote your upcoming event.

No more goodie bags upon goodie bags. It’s all about virtual swag these days.

That, and more, in today’s Social Media Roundup:

Virtual Goodie Bags

Have you ever wanted to put a gift bag down during a tradeshow? The UtherConvention presented a cool, technological solution to the overabundance of goodie bags: virtual gift bags. “I go to 20 live conferences a year, and when they give you a bag when you walk in, you pick through the good stuff, and the rest gets discarded,” Lee told BizBash. “With this, nothing gets discarded. It’s a simple click, and it drives them straight to a website.” Virtual gifts are easy for guests to carry, and attendees still leave with a nice memory from your event. (ht @5thAveDigital)

A Social Event

To create buildup for your events, you need to make the community aware of everything they can expect from it. Thankfully, social media is here to help. John Armstrong, the social media manager at Astek Consulting, says Facebook event planning goes way beyond just making a Facebook Event. He suggests event professionals make a page months in advance to build momentum, share content, and engage. “Facebook is not a business platform. People will be there to talk silly, share stories, and comment on how awesome your event will be,” Armstrong writes. (ht @JohnEQuatro)

What cool things have you been sharing on the interwebz today? Let us know in the comments.


Anita Ferrer

By Anita Ferrer

Anita Ferrer is a contributor to Associations Now. MORE

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