Domain registries will soon have a new advocacy group to call home.

The Google-backed Domain Name Association, organized in January, debuted a one-page website in March and now has an interim board of directors. It will be open to registries, registrars, resellers, back-end providers, and individual consultants.

According to a news report, ARI Registry Services CEO Adrian Kinderis is the chair, with Jon Nevett of Donuts, Elizabeth Sweezey of FairWinds, Rob Hall of Momentous, Jeff Eckhaus of Demand Media, Statton Hammock of Demand Media, and Job Lawrence of Google making up the rest of the interim board.

The group’s mission statement is to “promote the interests of its members by advocating the use, adoption, and expansion of domain names as the primary tool for users to navigate the Internet.” The organization is volunteer-run at present and will remain nonprofit, but the association does anticipate membership fees and tiers in the future once it debuts officially.

Domain Name Association won’t be the sole trade group for the industry. The Brand Registry Group is also making plans to bring registries and registrars together in order “to create Internet environments built on trust.”

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