Leaders don’t succeed overnight. Success means taking a risk, and if you fail, getting up and trying again. Eventually you’ll win. Also: Content strategy is vital to your association.
You’ll never know how big you can succeed–or fail–until you take a risk. So get out there and embrace failure.
See how taking a leap of faith and accepting failure pushes you closer to success, and more, in today’s Social Media Roundup.
Dust Yourself Off And Try Again
— GYDE.LY (@GYDELY) June 19, 2013
When you fail at something you’d hope to achieve, use it as an opportunity to redefine your goals and keep going. In an article for Entrepreneur magazine, Jane Porter suggests it’s important to own your failures so you can move forward. Steve Siebold, a consultant who teaches entrepreneurs about mental toughness, tells Porter, “Most people only halfheartedly decide they want a lot of things. You have to get really clear on what you want. The question is: How badly do [you] want it?” Discover what you want, take the risk, fail, and try again until you’ve achieved success. (ht @GYDELY)
Where’s Your Content Strategy?
— Bussolati (@bussolati) June 19, 2013
You don’t just create content, you market it. Every association should have a content marketing strategy, but many don’t. Why? According to the marketing firm Bussolati, associations face numerous barriers to devising a content strategy. Of the top 10 reasons Bussolati cites, number one is “It’s nobody’s job.” The firm advises associations to designate people who fully understand content strategy and view themselves not just as content creators, but as marketers. (ht @bussolati)
Does your association have a content strategy? Let us know in the comments.