Membership

Social Media Roundup: Strength Through Diversity

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Jun 3, 2013

The strength of an association isn’t determined by size, but by the loyalty of its diverse members. Also: Why a “less is more” strategy works.

Some say strength is in numbers, but in the world of associations, a strong association (big or small) can be more about the quality of its members, not the membership count.

History, experiences, training, location, and career paths make everyone different—even within a very focused industry or member group.

Let’s take a look at how fostering a loyal community of diverse members creates a strong association, and more, in today’s Social Media Roundup:

Loyal Cultural Exchange

Associations are the future of our society. They leverage diversity and create powerful communities. But in order for associations to stay strong in the years to come, they must realize that connectivity relies on the diverse loyalty of their members. In a blog post on Affinity Insights, titled “The Future of Associations—When Has it Ever Been Easy,” author David Carrithers writes, “History, experiences, training, location, and career paths make everyone different—even within a very focused industry or member group.” Differences amongst loyal members open up the door for valuable cultural exchange, which in the end, strengthens the association. How are you building strength through diversity? (ht @ogcsae

Don’t Overwork It

Sometimes less is more, especially in business. Innovation is steeped in thinking outside of the illusive box, but a simpler approach can often be the starting point of brilliant creativity. “We use the term ‘breakthrough simplicity’ to describe an approach to innovation that is rooted in finding new ways to make everything simpler,” writes Irene Etzkorn in her and Alan Siegel’s book Simple: Conquering the Crisis of Complexity, which Fast Company recently excerpted.  By taking a step back from throwing around a bunch of ideas in order to satisfy the need to “think outside the box,” applying a simpler approach could be a winning idea. (ht @shellyalcorn)

Winning ideas could be the result of simple innovation. Has simplicity worked for you? Share your thoughts in the comments.

 

Jasmine McGee

Jasmine McGee is a contributor to Associations Now. More »

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