Tech Memo: I Can’t Live Without My… Layar Creator
You can enhance ordinary print content with video, sound, and graphics using the Layar Creator.
“Layar allows you to add digital content to print collateral through augmented reality. It makes print information clickable and interactive. Associations are looking for innovative ways to go mobile without abandoning print, and Layar provides a simple, fun, inexpensive way of integrating print and online content.” — Elizabeth Engel, CAE, CEO and chief strategist, Spark Consulting, LLC, Washington, DC