Leadership

Social Media Roundup: Build a Creative Team That Works

By / Jul 10, 2013 (iStockphoto/Thinkstock)

A mixture of creative personalities might seem like a challenge to manage, but with the right tactics you can build a collaborative team that plays well together. Also: Radio frequency identification (RFID) tags could make your event more social.

Building a team is never easy, and when working with creative people, there are a few facts you should know.

See what it takes to build a strong creative team, and more, in today’s Social Media Roundup.

Exploration and Engagement

Foster an environment for socialization and see your team work better together. Weekly meetings are a traditional way for coworkers to share ideas and let everyone contribute, but with a creative team, you’ll get better results if you go beyond the meeting. In his article “9 Facts Every Creative Needs to Know About Collaborative Teams,” 99U.com contributor Christian Jarrett gives tips on how to build team that works well together. “[T]he most productive creative teams are those that strike the perfect balance between ‘exploration’ and ‘engagement’—sourcing new ideas from outside the team and integrating ideas within the team,” Jarrett writes. Plan some social events outside the office and see what ideas your team comes up with.  (ht @mikemcree)

Radio Frequency Identification

It’s a cool technology, but to get creative with radio frequency identification (RFID) tags, you have to know what it does and how you can use it. For example, RFID-based lanyards or wristbands are typically used to track event attendee movements, but they can also be used to create “touchpoints” at various stations around an event. Once the wristband interacts with a touchpoint, attendees can get event information or sync to social media. C&IT magazine explains how some event planners are using the technology. Cadbury House, for example, gave visitors the ability to share Facebook updates through RFID touchpoints during London’s 2012 Olympic and Paralympic Games.  (ht @CITmagazine)

Think RFID could give your event a kick? Let us know in the comments.

Jasmine McGee

Jasmine McGee is a contributor to Associations Now. More »

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